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Campaigns

Apple turns a lost iPhone 17 Pro into a full-blown woodland musical

03 Dec 2025 11:16 AM

Apple turns a lost iPhone 17 Pro into a full-blown woodland musical

Campaigns

Flipkart lightens the mood after a chaotic year

03 Dec 2025 11:07 AM

Flipkart lightens the mood after a chaotic year

Pharma and Healthcare

‘Healthcare is becoming the heart of conversation even for non-healthcare brands'

03 Dec 2025 10:23 AM

‘Healthcare is becoming the heart of conversation even for non-healthcare brands'

Campaigns

Rohit Shetty delivers the biggest crash of the year with Myntra

03 Dec 2025 2:16 AM

Rohit Shetty delivers the biggest crash of the year with Myntra

Campaigns

Beyond Type 1 debuts in India, co-founders Nick and Priyanka Jonas spotlight real-life stories

02 Dec 2025 5:49 PM

Beyond Type 1 debuts in India, co-founders Nick and Priyanka Jonas spotlight real-life stories

Campaigns

Pickyourtrail stitches together the perfect holiday, tailor-made for every traveller

02 Dec 2025 11:33 AM

Pickyourtrail stitches together the perfect holiday, tailor-made for every traveller

Campaigns

Shah Rukh Khan leads D'yavol X into the light

01 Dec 2025 10:25 AM

Shah Rukh Khan leads D'yavol X into the light

Campaigns

Yes Bank turns credit score literacy into everyday conversation

28 Nov 2025 11:08 AM

Yes Bank turns credit score literacy into everyday conversation

Latest Stories

Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors

Renuka Singh Thakur

23 Feb 2026 11:02 AM

'Have said no to brands post the World Cup win as I didn't have time for training or my family'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?

From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health