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Campaigns

Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

23 Apr 2026 6:05 PM

Spotify Premium turns a reluctant dog dad's story into a paw-some playlist

Campaigns

Dinshaw's gives a 'dildaar' twist to the last bite of the ice-cream cone

22 Apr 2026 11:26 AM

Dinshaw's gives a 'dildaar' twist to the last bite of the ice-cream cone

Campaigns

Pepsi rewrites the rules of football with its fans

21 Apr 2026 10:30 AM

Pepsi rewrites the rules of football with its fans

Campaigns

Uber Bike flaunts its ‘pachisi' to beat traffic blues

20 Apr 2026 11:40 AM

Uber Bike flaunts its ‘pachisi' to beat traffic blues

Campaigns

Pee Safe and Smriti Mandhana take a dig at ‘picture-perfect' period campaigns

17 Apr 2026 11:54 AM

Pee Safe and Smriti Mandhana take a dig at ‘picture-perfect' period campaigns

Campaigns

Spotify tunes into the perfect vibe, through every high and low

16 Apr 2026 1:07 PM

Spotify tunes into the perfect vibe, through every high and low

Pharma and Healthcare

'Consumers are experiencing great service from hotels and banks - they want the same in healthcare'

16 Apr 2026 10:51 AM

'Consumers are experiencing great service from hotels and banks - they want the same in healthcare'

Campaigns

Kingfisher stages a three-sport face-off with RCB, Soorma Hockey Club and PV Sindhu

15 Apr 2026 5:08 PM

Kingfisher stages a three-sport face-off with RCB, Soorma Hockey Club and PV Sindhu

Latest Stories

Winners will be announced on 29 May

24 May 2026 1:09 PM

Good Ads Matter Awards 2026: Film Craft shortlists

Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists

Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

The in-house boom: A wake-up call for agencies?

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode

The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency