Monks has announced the appointment of Sandipan Bhattacharyya as head - creative for its operations in India.

Monks is a part of the Sir Martin Sorrell owned S4 Capital. 

Bhattacharyya was chief creative officer at WPP's Grey South Asia. Recently, WPP had merged Grey under Ogilvy. His remit includes scaling the team, increasing integration between tech and creative, and building a culture of experimentation, excellence and craft.

John Paite, who has led creative-tech innovation for the company, will take on the expanded role of creative head – tech and innovation. 

Ketan Desai, MD, Monks India, said, “Sandipan joining us is a game-changing moment. He brings not just pedigree, but a future-facing mindset. He understands that creativity today must be adaptive, intelligent and deeply connected to business outcomes. Together, we’re building a new creative model that doesn’t separate storytelling from systems thinking.”

Kenny Griffiths, EVP, Monks APAC, added, "We are thrilled to welcome Sandipan to the Monks family. His exceptional experience and strategic insight will drive a new era of creative thought leadership across the agency. Together with Ketan and John, Sandipan will play a pivotal role in scaling Monks India to new heights, pushing boundaries, and setting new standards of innovation and excellence." 

Bhattacharyya said, “Monks is redefining the agency model for a new era - where creativity, data and technology come together seamlessly. That convergence is where the most exciting ideas are being born. While most agency networks are reacting to the future of creative tech, Monks has built its business around it. I’m thrilled to be part of a team that’s genuinely future-facing. This is a space where we can stretch creative ambition while solving for real brand and business impact."As brands in India and beyond seek agile partners that can deliver bold thinking at the speed of change, Monks India is making it clear: the bar is being raised.

Bhattacharyya has also worked with Saatchi & Saatchi and BBDO. 

Manifest chatted with Desai and Sir Martin Sorrell at Cannes. Among the talk points was Bhattacharyya's appointment and India's growth plans. Pre-order the July issue here.