Advertising, 01 Sep 2026

Screengrab from XYXX campaign

01 Sep 2026 12:07 PM

Xyxx pulls men's shapewear out of the shadows

Launches a six-part micro comedy series, conceptualised by 145 East, that turns men's everyday body insecurities into relatable entertainment.
Screenshot from the campaign

01 Sep 2026 11:14 AM

From shares to matcha, NPCI puts it all on UPI

Conceptualised by Enormous, the campaign celebrates 10 years of Unified Payments Interface (UPI) in the country.
Manifest's September issue

01 Sep 2026 9:46 AM

September issue of Manifest is out now

In an exclusive chat, Beco's Aditya Ruia unpacks the #WarOnWhatsHidden campaign, while the Indie Agency Guild unveils its new committee.
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Latest Stories

Team HUL (above) and Mindshare below

24 Oct 2026 11:55 AM

Emvies 2026: Mindshare, HUL and WPP Media take home the big accolades
Prachi Narayan

23 Oct 2026 1:00 PM

Prachi Narayan joins WPP Media
Dalbir Singh continues his weekly diary for Manifest.

23 Oct 2026 12:27 PM

Producer's Diary by Dalbir Singh
Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

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