Cheil has announced its evolution into the Cheil SWA Group - a marketing ecosystem designed to meet the evolving needs of modern businesses.

This transformation represents not just a structural change, but a strategic expansion of capabilities to deliver end-to-end solutions across the entire marketing value chain.

The newly formed Cheil SWA Group aims to deliver advertising and marketing solutions across diverse sectors.

The revived identity, Cheil SWA Group is helmed by Carlos LimSeob Chung, president and CEO, Cheil SWA.

As announced recently Jitender Dabas is joining the group as CEO, Cheil X and he will also steer the agencies that are under the Cheil SWA group.

In addition, Mandeep Sharma is now the COO, Cheil India. Sharma will be responsible for driving the business transformation that focuses on building customer experience and CRM practice across the value chain.

The formation of Cheil SWA Group builds upon the company's impressive trajectory in recent years. By strategically expanding capabilities through organic growth and strategic acquisitions, the group has positioned itself at the intersection of creativity, technology, and business strategy—precisely where today's marketing challenges require solutions.

The new structure enhances Cheil's ability to deliver value through seven specialised companies, each bringing distinct expertise while working in concert to provide holistic solutions in the areas of strategic creative and integrated marketing, digital transformation and e-commerce solutions, data-driven performance marketing, advanced content production and immersive experiences, retail design and in-store excellence,       influencer engagement and social media amplification and technology development and implementation.

This strategic realignment positions Cheil SWA Group to partner with businesses across diverse sectors while becoming a magnet for top industry talent. B

By breaking down silos between specialised marketing disciplines, the group will offer clients a simplified yet sophisticated approach to navigating complex marketing challenges.

Carlos LimSeob Chung, president and CEO, Cheil SWA Group, said, "Our transformation into the Cheil SWA Group marks a significant milestone in our journey. Each company within our group is driven by a commitment to innovation and excellence, allowing us to offer comprehensive solutions to our clients. We are excited about the future and confident that our expanded capabilities will enable us to achieve even greater success. Today's marketing landscape demands integrated thinking and specialised execution. Our transformation into Cheil SWA Group is a natural evolution of our capabilities, allowing us to offer clients seamless access to world-class expertise across every touchpoint of the consumer journey."