Advertising, 05 May 2025

Ugaoo's 'Moms in all forms' campaign.

05 May 2025 3:46 PM

Ugaoo redefines modern motherhood one plant at a time

The campaign consists of an ad film.
Screenshot from the launch campaign

05 May 2025 11:36 AM

Reframing cooking as a basic life skill rather than a gendered responsibility

SPECIAL FEATURE: Swati Rathi, marketing head, appliances business, Godrej Enterprises Group, on #AManCan conceptualised by Adfactors PR.
From left: Abhijat Bharadwaj, Sushant Barua and Sahil Shah.

05 May 2025 11:33 AM

Sushant Barua joins Dentsu Creative Isobar

He moves from Creativeland Asia, where he was executive creative director.
Kiran Bhanushali

05 May 2025 11:07 AM

Opinion: Different species of creative directors

Rediffusion's senior creative director lists why his peers are the ones that make advertising chaotic, yet brilliant. 
Debbi Vandeven

05 May 2025 10:56 AM

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

VML's global CCO on the recent merger's influence on its creative vision, India’s creative potential and strategic importance, and more...
Manifest's May issue

05 May 2025 10:19 AM

Manifest's May issue is out

There's Manifest Play coverage, a chat with Debbi Vandeven, global CCO, VML, an analysis of the financial impact of awards, and more...

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