Advertising, 05 May 2026

Cadbury Bournvita's '#OGInfluencer' campaign.

05 May 2026 10:18 PM

Cadbury Bournvita puts mothers ahead of social media stars

Conceptualised by Ogilvy, the campaign consists of an ad film.
popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record

The account was won following a multi-agency pitch.
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh

Joined the agency in 2023 from JWT.
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

The author argues quick fashion commerce is closing the gap between desire and delivery, reshaping how brands sell and consumers shop.
Manifest's May 2026 issue

05 May 2026 11:21 AM

May issue of Manifest is out now

The lead story of the magazine investigates how agencies are approaching awards and events amidst the layoffs in the industry.

Latest Stories

Cadbury Bournvita's '#OGInfluencer' campaign.

05 May 2026 10:18 PM

Cadbury Bournvita puts mothers ahead of social media stars
Ashutosh Dixit

05 May 2026 5:45 PM

Ashutosh Dixit joins Porsche India
popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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