Advertising, 05 May 2026

Cadbury Bournvita's '#OGInfluencer' campaign.

05 May 2026 10:18 PM

Cadbury Bournvita puts mothers ahead of social media stars

Conceptualised by Ogilvy, the campaign consists of an ad film.
popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn

The account was won following a multi-agency pitch.
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh

Joined the agency in 2023 from JWT.
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

The author argues quick fashion commerce is closing the gap between desire and delivery, reshaping how brands sell and consumers shop.
Manifest's May 2026 issue

05 May 2026 11:21 AM

May issue of Manifest is out now

The lead story of the magazine investigates how agencies are approaching awards and events amidst the layoffs in the industry.

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Jishnu Dev Varma

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Advertising must uphold transparency and ethics, and not be misleading: Jishnu Dev Varma
Clockwise from bottom left: Kartik Sharma, Babita Baruah, Tanya and Sam Balsara, Dilip Shanghvi, and Neeraj Roy

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IAA Leadership Awards: Babita Baruah and Kartik Sharma bag top creative and media honours
Mijia, which stands for 'Mi Home', is Xiaomi Group's global home and lifestyle brand.

07 Aug 2026 1:22 PM

Xiaomi introduces Mijia home and lifestyle sub-brand in India
Following completion, DoubleVerify will operate as a privately held company within Nielsen while retaining its existing brand and name.

07 Aug 2026 1:03 PM

Nielsen to acquire DoubleVerify in USD 2.15 billion all-cash deal

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AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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