21N78E has acquired creative agency Postcard Media in a move aimed at strengthening its integrated communication services. 

The acquisition formalises a partnership that has already seen the two agencies working closely over the past eight months, aligning skills, processes, and operations to build a future-ready offering.

The merged entity will operate under the 21N78E banner, with Postcard Media continuing to retain its brand identity and lead communication and content-led mandates. 

Together, they will offer a strategic communications, storytelling, digital marketing, analytics, technology, and IP-led innovation.

Beyond agency services, 21N78E is also investing in its own product ecosystem through what it terms the ‘Innovative Idea Stack’, a suite of proprietary tools, platforms, and intellectual properties designed to shape the future of content creation, marketing automation, and ecosystem integration.

Sudhir Nair, founder and CEO, 21N78E, said, "This acquisition is a strategic partnership, built not just on shared values but also complementary strengths. At 21N78E, every acquisition is viewed as a partnership—one that respects the legacy, culture, and value painstakingly built by its founders. Postcard Media’s focus on corporate and internal communication aligns perfectly with our belief that brands must communicate consistently across every ecosystem they touch. Our idea stack and product roadmap will give them the tools to scale faster, smarter, and more efficiently."

Aditi Mokashi, founder and CEO, Postcard Media, added, "Postcard Media has always prioritised clarity, craft, and connection in communication. What this partnership brings us is the strategic depth, data capabilities, and tech acceleration we need to grow without compromising on quality or agility. The last eight months have shown us what’s possible when purpose meets capability—and we’re excited for the journey ahead."