Advertising, 06 Aug 2025

Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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Arun Srinivas

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Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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