Advertising, 06 Aug 2025

Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.
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Latest Stories

Under the partnership, JioHotstar will be available as a dedicated streaming destination on the Starzplay app and website.

07 Oct 2026 10:57 AM

JioHotstar enters MENA through partnership with Starzplay
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers
The film features Sunil Gavaskar along with some members of the NZ team

07 Oct 2026 10:16 AM

Team New Zealand plots a 'welcome team India will never forget'
Stagwell Media operates across 50+ markets globally

06 Oct 2026 11:41 PM

Stagwell announces Stagwell Media, an agency for 'the rapidly changing media landscape'
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The current committee members

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Dentsu's mumbai office

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