Advertising, 06 Aug 2025

Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

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The event is scheduled to be held between 22-26 June 2026.

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Cannes Lions 2026: 11 Indian jurors
Dalbir Singh continues his diary for Manifest.

17 Apr 2026 11:07 AM

Producer's Diary by Dalbir Singh
Ruchi Sharma

17 Apr 2026 10:53 AM

Ruchi's blog: Asia's creative power lies in its hyper-local culture
Jackie Shroff for Atomberg Technologies' campaign

17 Apr 2026 9:44 AM

Atomberg Technologies and Jackie Shroff share a guide to safe drinking water

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Manifest Play Awards 2026: Winners announced
Cyrus Broacha

09 Apr 2026 10:08 AM

‘More than cricket, sycophancy is the number one game in the country'

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