Advertising, 06 Aug 2025

Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

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Rey Tiempo

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LIA Creative Liaisons 2025: 'Let's convince our bosses to play games to make our lives easier'
Shashikanth Someshwar

30 Sep 2025 4:18 PM

Weber Shandwick elevates Shashikanth Someshwar
Ferrero India's ‘Add your Golden Touch' campaign.

30 Sep 2025 1:35 PM

Ferrero Rocher and Hrithik Roshan sweeten the sparkle of togetherness
This makes Sania Mirza the first-ever brand ambassador for Allen Solly Woman

30 Sep 2025 1:20 PM

Allen Solly signs Sania Mirza as brand ambassador

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