Advertising, 06 Aug 2025

Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.
The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

Latest Stories

Neha Barjatya

14 Aug 2025 12:53 AM

Neha Barjatya moves on from Google
Asian Paints' print campaign

13 Aug 2025 6:15 PM

Asian Paints channels national pride through splashes of tricolour hues
JSW Paints' 'Think Beautiful' campaign.

13 Aug 2025 3:09 PM

JSW Paints helps a father-son duo touch the colours of freedom
Jackie Shroff

13 Aug 2025 12:52 PM

Ugaoo signs Jackie Shroff as brand ambassador 

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Ajit Varghese

31 Jul 2025 1:16 PM

Ajit Varghese moves back to Madison Media
Simon Cook

31 Jul 2025 9:51 AM

'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
Net revenue in APAC fell by 1.8%, mainly due to less client spending in China.

30 Jul 2025 10:17 AM

Havas grows by 2.3% in first half of 2025
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

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