PHD India has secured the integrated media mandate of Watertec India, a plumbing and bathroom solutions company.

The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office.

PHD India will now lead Watertec’s media strategy, planning, and buying. The agency will adopt a full-funnel marketing and media approach, leveraging its ethos of ‘Intelligence.Connected’ and legacy of data and tech-driven services to strengthen Watertec’s brand presence and accelerate growth.

Mathew Job, executive chairperson, Watertec India, said, “The partnership with PHD will help sharpen our marketing and media approach. As awareness around better living environments rises and we continue on our mission to revolutionise bath spaces, it is vital for us to take a holistic media approach to drive the next stage of our growth. PHD's thought leadership, innovation and creativity will help us accelerate our market share expansion and growth.”

Swapnil Singasane, head - marketing, Watertec India, said, “This partnership marks an important step in our brand journey. With Watertec expanding rapidly across categories and geographies, we needed a partner who could match our pace and vision. PHD brings strong strategic expertise and agility, which will help us strengthen our brand connect with consumers, dealers, and plumbers alike, while reinforcing Watertec’s promise - The Perfect Flow. For Life.”
 
Monaz Todywalla, CEO, PHD India, said, “We are delighted to partner with Watertec, a powerhouse driven by innovation and excellence – values that strongly resonate with our own. We look forward to creating an approach that is a cut above the rest and supporting the brand's unique vision to help them achieve their business goals.”