Havas has announced the upcoming launch of AVA, its global LLM portal built to provide secure, centralised access to the world’s most advanced AI models. AVA, reflects the Group’s global connectedness and the evolution of its Village model, and aims to create a unified, human-led AI ecosystem that connects every talent and client worldwide.  

 The portal will begin rolling out early 2026, progressively extending its capabilities across Havas teams and, over time, to client partnerships worldwide, according to the network. By connecting users to top-tier models like GPT-5, Claude Opus 4.5, and Gemini 3, it aims to supercharge creativity, strategy, and collaboration, which would help teams choose the ideal ‘partner’ for any task and unlock sharper insights, faster ideation, scalable solutions, and productivity at scale. 
 
The launch of AVA builds on Havas’ continued momentum with Converged.AI, introduced in 2024 to align teams, tools, and capabilities across markets. 
 
The announcement coincided with Havas chairman and CEO Yannick Bolloré joining brand leader Jim Stengel on the C Space stage for a keynote about the future of advertising, where AI enhances, not replaces, human creativity, judgment, and cultural insight. Addressing an audience of senior marketing, media, and technology leaders, Bolloré emphasised that generative AI is not just a technological shift but an organisational and cultural transformation, one that enables intelligence, creativity, and performance to scale together while keeping human judgment and empathy at the center. 
 
Bolloré said, “At Havas, technology amplifies human creativity, it doesn’t replace it. We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients’ brands in an increasingly complex world. In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency, and innovation. It turns briefs into on brand creative solutions, optimises strategic planning, and accelerates production, all under enterprise grade security so teams can innovate without risk. AVA is a catalyst for reinventing collaboration and creativity.” 
 
As part of its CES 2026 program, Havas is engaging clients and partners through an enhanced on-site presence at ARIA, including participation in key mainstage programming and a dedicated Havas space within the Storyteller environment.