Advertising, 08 Sep 2025

The shape of TV media is changing, as consumers shift from linear TV to CTV, reveals the study

08 Sep 2025 8:36 PM

Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.
Bhawana Choudhary

08 Sep 2025 1:09 PM

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.
Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!
Latest Issue Banner

Latest Stories

Under the partnership, JioHotstar will be available as a dedicated streaming destination on the Starzplay app and website.

07 Oct 2026 10:57 AM

JioHotstar enters MENA through partnership with Starzplay
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers
The film features Sunil Gavaskar along with some members of the NZ team

07 Oct 2026 10:16 AM

Team New Zealand plots a 'welcome team India will never forget'
Stagwell Media operates across 50+ markets globally

06 Oct 2026 11:41 PM

Stagwell announces Stagwell Media, an agency for 'the rapidly changing media landscape'
Latest Issue Banner

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required