Advertising, 08 Sep 2025

The shape of TV media is changing, as consumers shift from linear TV to CTV, reveals the study

08 Sep 2025 8:36 PM

Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.
Bhawana Choudhary

08 Sep 2025 1:09 PM

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.
Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!

Latest Stories

Mukesh Ghuraiya

09 Sep 2025 2:40 PM

Antara Senior Care appoints Mukesh Ghuraiya
Enormous and Duroflex

09 Sep 2025 12:02 PM

Duroflex and Sleepyhead assign integrated creative duties to Enormous
dentsu X's Mumbai office will handle the account

09 Sep 2025 11:19 AM

Kotak Mahindra Group appoints dentsu X 
Appoints Lukasz Borek to lead this venture

09 Sep 2025 10:47 AM

Wondrlab launches Opportune Europe

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