Infinity Advertising Network has announced the rollout of Infinity 2.0, a future-forward vision to redefine how it delivers value in India and global markets. The transformation will emphasise collaboration models, technology, and data intelligence to drive measurable business impact.

To lead this change, Infinity has appointed Vikas Parihar as chief growth officer (CGO). 

Previously, Parihar has served as chief digital officer and country manager at Wunderman Thompson (WPP Nigeria).

In a career spanning nearly two decades, he has worked globally with organisations such as OgilvyOne Africa, FCB India, and Magnon\TBWA, among others. 

With Infinity 2.0, the network aims to focus on redefining the agency model by moving beyond campaign-driven solutions to growth-driven partnerships, while embedding technology and data intelligence at the heart of brand building. 

Ajay Adlakha, founder and managing director, Infinity Advertising Network, said, “The future of advertising is about ecosystems that connect creativity with commerce, powered by technology and data. Infinity 2.0 is our step towards building new models of growth for brands in India and global markets. With Vikas joining, we strengthen our leadership and accelerate our ambition to become a truly future-ready network.”

Parihar added: “I am delighted to join Infinity at this exciting juncture. The opportunity here is to shape how agencies partner with brands — integrating culture, creativity, data, and technology with measurable business results. I look forward to working with Ajay and the team to drive growth, forge collaborations, and expand into new markets.”