Garage Worldwide has announced the appointment of Siddharth Shah as executive creative director.

Shah will lead the agency's creative division and will be based in Mumbai. He joins Garage Worldwide after a stint with Tilt Brand Solutions.

Mithila Saraf, partner, Garage Worldwide, said, "Siddharth has a rare instinct for finding the idea hiding in plain sight, and the range to make it land. Garage was built to be a new-age agency for new-age brands, and he is exactly the creative leader that ambition needs."

Shah added, "Garage has the energy of a room where anything can happen, and that's where the best ideas get made. I want us to make work people choose to watch and talk about. Because boring is the only fight worth picking."

He has also worked with FCB Ulka, BBH, Spring Marketing Capital (as part of its founding team), and Wondrlab.