Advertising, 13 Jan 2025

Wakefit's latest 'gaddagiri' campaign

13 Jan 2025 11:36 AM

Wakefit weighs in on the 'Sunday workday' debate, with a disastrous twist

Conceptualised by TheNewThing, the film depicts the repercussions in one's personal life by following the '90-hour workweek' mandate.

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Curated by media veteran and investor Raj Nayak, along with co-founders Jeet and Sagoon Wagh, the show will be broadcast on Zee TV and digitally on Zee5.

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