Dentsu India has announced that Imtiyaz Vilatra will now take on the role of chief commercial officer, dentsu India, expanding his existing leadership mandate as chief executive officer, Posterscope.

In this expanded capacity, he will work across the network to strengthen commercial effectiveness, improve the profitability of client relationships, and drive greater accountability for performance. 

He joined Posterscope in 2021 as country head and was promoted to CEO in 2025. 

Harsha Razdan, chief executive officer - South Asia, dentsu said, “Sustainable growth is as much about the quality and profitability of our revenue as it is about scale. Delivering on this requires more than strong execution; it calls for a deep understanding of the economics of our client engagements, the ability to anticipate challenges and the judgement to act on opportunities. Imtiyaz brings extensive industry experience, commercial understanding and a strong track record at Posterscope. His expanded mandate will help embed this approach across dentsu India, enabling us to make better-informed commercial decisions while building a stronger, more sustainable business.”

Vilatra said, “Sustainable growth comes from understanding the economics behind every client engagement. At Posterscope, bringing this discipline to how we grow has been central to building a strong business. I look forward to bringing this experience to my expanded role and working with teams across dentsu India to identify opportunities, improve commercial effectiveness and strengthen profitability across our businesses.”