Advertising, 18 Sep 2026

Snapchat X Omnicom Advertising logo

18 Sep 2026 5:18 PM

88% of Gen Z is more likely to buy from a brand that uses humour: Report

The study by Omnicom Advertising and Snapchat explores how Gen Z and Gen Alpha use humour to build relationships.
Raashi Priya Nahata

18 Sep 2026 11:18 AM

Unfiltered: Is a brand ever selling its product alone?

The author unpacks the cultural choices embedded in advertising and questions whether any brand can truly remain apolitical.
Dalbir Singh continues his weekly diary for Manifest.

18 Sep 2026 9:48 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films was at the IAA Voice of Change roundtable in Gurugram.
From left: Sudhanshu Vats and S Subramanyeswar

18 Sep 2026 1:48 AM

ASCI reappoints Sudhanshu Vats as chairperson

S Subramanyeswar will continue serving as vice-chairperson and Paritosh Joshi as honorary treasurer.
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Kareena Kapoor Khan's post on Instagram

07 Nov 2026 1:16 PM

'We decided to take mithai as seriously as India does'
Apple's ‘Step Into the Light ' campaign.

06 Nov 2026 4:01 PM

Apple weaves India's festive colours through its iPhone 18 Pro
Liverpool FC's ‘Dear Reds' campaign.

06 Nov 2026 3:27 PM

Liverpool FC thanks its global fanbase with ‘nice one'
Nikon X 80db Communications

06 Nov 2026 11:32 AM

Nikon India assigns PR duties to 80db Communications

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