The Advertising Standards Council of India (ASCI) has unveiled its Vision 2032 at its 40th Annual General Meeting (AGM), outlining its roadmap for the period 2027-2032. 

The board has reappointed Sudhanshu Vats as chairperson for an additional term, with S Subramanyeswar continuing as vice-chairperson and Paritosh Joshi as honorary treasurer. 

As part of the roadmap, ASCI plans to establish three Centres of Excellence covering legal and policy, responsible AI innovation in advertising, and creator excellence and trust.

• The ASCI legal and policy forum will convene industry, legal experts, regulators, academics and consumer voices to discuss emerging issues that need regulatory clarity, interpretation or policy development in the area of advertising. The forum will also support research, policy discussions, guidance and industry training.
• The ASCI centre for responsible innovation in AI in Advertising will focus on responsible use and innovation of AI across creative development, targeting, personalisation, influencer marketing and consumer engagement. 
• The ASCI centre for creator excellence and trust will engage with the growing creator ecosystem to focus on professional standards and training, creator certification, disclosure and compliance, and research. 

The ASCI academy will continue to focus on training, consumer education and thought leadership, with future initiatives including a Trust in Advertising Index, industry and student training programmes, research partnerships, consumer education programmes and the ASCI AdTrust IP.

Vats said, “The speed at which advertising in India is evolving presents us with formidable regulatory challenges. AI, creators, platforms and personalisation are all reshaping how brands reach audiences. My focus is on ensuring ASCI’s Vision 2032 takes root. The  three Centres of Excellence that we are looking to set up in the coming months are an important step in ASCI’s journey. The board is focused on ensuring ASCI’s capabilities expand at the same speed as the ecosystem it governs.”

Subramanyeswar said, “Advertising today involves far more players than before and Vision 2032 ensures we involve all of them. The Centres of Excellence that we have envisaged need and allow for more broad-based participation from many stakeholders beyond the traditional ones in the advertising ecosystem. This ensures that the growing ecosystem of advertising is effectively engaged with self-regulatory practices and contributes to its evolution.”