Advertising, 23 Feb 2026

Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'

The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

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HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.

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