Advertising professional and former vice president-brand solutions, Only Much Louder, Chirag Sangai has announced the launch of ‘a Simple agency.’ The integrated advertising and marketing agency aims to simplify creativity and brand communication with impact and objective-oriented ideas. 

The agency launches under LoggerHeads Group as part of a larger integrated communication vision. In an era of fragmented attention and content overload, a Simple agency aims to strip away the noise, focusing on clear, culturally resonant campaigns that drive real business results for its brands.

In a career spanning over fifteen years, Sahai has worked across digital and integrated agencies, including Blink Digital, Gozoop Group, White Rivers Media, and Sociowash, among others. He currently serves as COO at LoggerHeads Group. 

Joining Sahai in leading a Simple agency are Hemant Kumar as chief creative officer and Biswajit Dhar as chief financial officer. 

Kumar served as executive creative officer at erstwhile Leo Burnett for over two decades, before joining LoggerHeads Group as managing director.

In a career spanning over three decades, Dhar worked at Ogilvy for over 19 years, where his last held position was that of VP–information technolgy. He also serves as chairperson and CFO at Loggerheads Group.

Together, the trio anchor the agency’s integrated advertising and marketing mandate.

Chirag Sangai, founder, a Simple agency, said, “The strongest work today comes from ideas that understand culture, behaviour and context. When creative teams stay close to real human truths, the work gains momentum in culture and earns attention that cannot be bought. a Simple Agency has been built on this belief. Our focus is to help brands shape ideas that are sharp, honest and influential enough to move markets. The aim is to be a strategic and creative partner that delivers real outcomes through thinking that is simple, intelligent and culturally fluent.”