The shortlists for the 'Creative' category for the second edition of the Good Ads Matter Awards have been revealed.
The winners will be revealed on 29 May through an on-ground event in Mumbai. For each shortlist, an entrant receives one pass to attend the event.
Manifest is the knowledge partner for the event. The title partner is Invideo, the co-sponsor is Morphic, the event is 'ignited by' MICA, while Purpose Studios is the creative partner.
Along with category specific winners, there will be the following winners: 'Network Creative Agency of the Year', 'Independent Creative Agency of the Year', 'Brand of the Year', 'Production Company of the Year', 'Director of the Year', and 'Post Production Company of the Year'.
Here are the shortlists:
| Category | Subcategory | Brand Name | Entry Title | Company Name |
| Writing for Advertising | Writing for Advertising - Hindi | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Writing for Advertising | Writing for Advertising - Hindi | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Writing for Advertising | Writing for Advertising - Hindi | Adani | Bittu Ki Mummy | Obveus |
| Writing for Advertising | Writing for Advertising - Hindi | Native RO by Urban Company | Lambi Judaai | Manja Brandworks LLP |
| Writing for Advertising | Writing for Advertising - Hindi | The Whole Truth | Protein Ke Peeche Kya Hai? | Manja Brandworks LLP |
| Writing for Advertising | Writing for Advertising - Hindi | Lava Mobiles | Lava - Growing Up | Moonshot Media |
| Writing for Advertising | Writing for Advertising - Hindi | Insta Help by Urban Company | Emosional Atyachar | Manja Brandworks LLP |
| Writing for Advertising | Writing for Advertising - English | Mondelez | Cadbury Silk l AI Doesn’t Know | Good Morning Films |
| Writing for Advertising | Writing for Advertising - English | Aspora | Aspora - Super Fast Delivery | Moonshot Media |
| Writing for Advertising | Writing for Advertising - English | Hard Worker from The Ramco Cements Limited | Don’t Waste Water | Hard Worker Eco Plaster Ad | The Ramco Cements Limited |
| Writing for Advertising | Writing for Advertising - English | SleepyCat | Slap Facial | Shikha Gupta |
| Writing for Advertising | Writing for Advertising - English | Mahindra Rise | Mahindra Rise IWD | AA World |
| Writing for Advertising | Long Form (180 Seconds & Above) | WhatsApp – Baatan Hi Baatan Mein | Fundamental | |
| Writing for Advertising | Long Form (180 Seconds & Above) | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Writing for Advertising | Long Form (180 Seconds & Above) | Lay's India | Project Mitti | Leo India |
| Writing for Advertising | Long Form (180 Seconds & Above) | St. Jude India ChildCare Centres | Renu Vs The City | Hungry Films LLP |
| Writing for Advertising | Humour | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Writing for Advertising | Humour | Swiggy Instamart | Swiggy Instamart - We deliver it all | Moonshot Media |
| Writing for Advertising | Humour | Aspora | Aspora - Super Fast Delivery | Moonshot Media |
| Writing for Advertising | Humour | Lava Mobiles | Lava - Growing Up | Moonshot Media |
| Writing for Advertising | Humour | SleepyCat | Slap Facial | Shikha Gupta |
| Writing for Advertising | Humour | Call Me Chunky | Call Me Chunky - Arjun Kapoor | Moonshot Media |
| Writing for Advertising | Humour | Myntra | Vishy-Gukesh | Braindad |
| Writing for Advertising | Humour | Wildstone | Wildstone - Family Visit | Moonshot Media |
| Writing for Advertising | Regional | CP Plus | CP PLUS Smart AI CCTV Solutions – Tamil Nadu Campaign featuring Vijay Sethupathi | Happy Unicorn Creative Communication Pvt. Ltd, |
| Writing for Advertising | Regional | Amazon Prime Video | Every Emotion, It’s On Amazon Prime. - Samantha Prabhu | Manja Brandworks LLP |
| Writing for Advertising | Regional | Peps Mattress | PEPS Vivah Mattress – Made for Newlyweds | Happy Unicorn Creative Communication Pvt. Ltd, |
| Writing for Advertising | Regional | Godrej Properties Limited | The Spirit Of Panipat | AA World |
| Writing for Advertising | Writing for AI Advertisement | Cred | Cred - Ballerina - Bobby Deol & Abhay Deol | Moonshot Media |
| Writing for Advertising | Writing for AI Advertisement | GUD FRIDAY - KEERTHI NIRMAL | Gud Friday by Keerthi Nirmal - Frozen Sadhya | Onam Film | Storytellers Union |
| Writing for Advertising | Writing for AI Advertisement | Cred | Cred - Gautam Gambhir - Ice Cream | Moonshot Media |
| Writing for Advertising | Writing for AI Advertisement | Nilkamal Limited | The Great Indian Chair | The Womb Communications LLP |
| Writing for Advertising | Young Writer of the Year - Commercial / Music Video (Under 30) | Sunpure Sunflower oil - Baasha | Yogesh Pandi | Lullaby Films |
| Writing for Advertising | Young Writer of the Year - Commercial / Music Video (Under 30) | Pizza Hut | The Flipboard | Havas Creative India |
| Strategy | Brand Strategy | Symphony | Mere Paas Maa Hai! | The Womb |
| Strategy | Brand Strategy | Mercedes-Benz India | The test drive before the test drive | BBDO India (team x) |
| Strategy | Brand Strategy | IndiaFirst Life Insurance | The New Meaning of Insurance | The Womb |
| Strategy | Brand Strategy | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Strategy | Brand Strategy | Dinshaw's | The Scoop on Milk | The Womb |
| Strategy | Brand Strategy | Britannia Industries Limited | One Smart Cookie | The Womb |
| Strategy | Creative Strategy | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Strategy | Creative Strategy | Mercedes-Benz India | The test drive before the test drive | BBDO India (team x) |
| Strategy | Creative Strategy | BGMI | BGMI The Great In-Game Wedding | Krafton India |
| Strategy | Creative Strategy | Aditya Birla Sun Life Insurance Private Limited | Her Insurance | Dentsu Creative India |
| Strategy | Creative Strategy | Aditya Birla Sun Life Insurance | HER Insurance - The Day After Women's Day | Hyphen Communications |
| Strategy | Creative Strategy | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Strategy | Creative Strategy | BGMI | Everyone Loves a Good Fight | Krafton India |
| Strategy | Content Strategy | ASUS India Pvt. Ltd. | Asus 1 : Murphy 0 | The Womb |
| Strategy | Content Strategy | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Strategy | Content Strategy | BGMI | BGMIXRoyal Enfield | Ride Beyond Limits | Krafton India |
| Strategy | Content Strategy | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Strategy | Content Strategy | Star Studios18 | Mission Impossible x Dabbawala: Turning a Global Theme into India’s Everyday Sound | Star Studios18 |
| Strategy | Social Strategy | BGMI | BGMI | Native by Design | Krafton India |
| Strategy | Social Strategy | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Strategy | Social Strategy | Aditya Birla Sun Life Insurance | HER Insurance - The Day After Women's Day | Hyphen Communications |
| Strategy | Social Strategy | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Strategy | Social Strategy | Pizza Hut | #FlipToTheCheese: Rewriting Pizza Behaviour | Havas Creative India |
| Strategy | E-commerce / Performance Strategy | VIRGIO | Best Creative Strategy on an Ecommerce Platform | VIRGIO |
| Strategy | Breakthrough on a Budget | Asian Paints | Damp Proof Hover Cover | KINNECT |
| Strategy | Breakthrough on a Budget | Muscleblaze - WrathX | WrathX : Suhagraat | Creativefuel |
| Strategy | Breakthrough on a Budget | Assana Colorectal & Gut Wellness Clinic | ASSANA CAMPAIGN | be positive 24 Innovation Design Private Limited |
| Strategy | Breakthrough on a Budget | Rapido | 5 Minute Mein | Creativefuel |
| Strategy | Challenger Brand | IndiaFirst Life Insurance | The New Meaning of Insurance | The Womb |
| Strategy | Challenger Brand | Chinese Wok | Chinese Bole Toh Chinese Wok | Brandmovers India |
| Strategy | Challenger Brand | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Strategy | Challenger Brand | The Whole Truth | Protein Ke Peeche Kya Hai? | Manja Brandworks LLP |
| Strategy | Challenger Brand | Native RO by Urban Company | Lambi Judaai | Manja Brandworks LLP |
| Integrated | Best Integrated Campaign of the Year | Spotify India | Spotify Commute | Leo India |
| Integrated | Best Integrated Campaign of the Year | P&G Whisper | Project Early Periods | Leo India |
| Integrated | Best Integrated Campaign of the Year | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Integrated | Best Integrated Campaign of the Year | Flipkart | Still less than iPhones sold on BBD. | |
| Integrated | Best Integrated Campaign of the Year | Assana Colorectal & Gut Wellness Clinic | ASSANA CAMPAIGN | be positive 24 Innovation Design Private Limited |
| Integrated | Best Integrated Campaign of the Year | Pepsi Co | Mountain Dew Darescore | Leo India |
| Press & Outdoor | Press Advertising | Lahori Zeera | LZ X Manifest Magazine | Enormous Brands |
| Press & Outdoor | Press Advertising | NATURAL ICE CREAM | TREE TO TREAT | FLATWHYT |
| Press & Outdoor | Press Advertising | JBL Noise Cancelling Headphones | Don't Lose Your Music In The Noise - Airport | Havas Creative India |
| Press & Outdoor | Press Advertising | Shapoorji Pallonji Nine Arcs | The Wait. Now Addressed. | Venbridge Real Estate Advertising |
| Press & Outdoor | Press Advertising | Gas-O-Fast | Gas-O-Fast (Samosa Print AD) | Story Digital |
| Press & Outdoor | Press Advertising | Mercedes-Benz India | The test drive before the test drive | BBDO India (team x) |
| Press & Outdoor | Topical Advertising | Asian Paints | Damp Proof Hover Cover | KINNECT |
| Press & Outdoor | Topical Advertising | Aditya Birla Sun Life Insurance | HER Insurance - The Day After Women's Day | Hyphen Communications |
| Press & Outdoor | Topical Advertising | Myntra | Sign of true friendship? Borrowing clothes | SW Network |
| Press & Outdoor | Topical Advertising | Pepsi Co | Anytime is Pepsi Time | Havas Creative India |
| Press & Outdoor | Topical Advertising | The Economic Times | Budget Forecast | Manja Brandworks LLP |
| Press & Outdoor | Topical Advertising | Tinder | It starts with (one thing) Tinder | SW Network |
| Press & Outdoor | Use of Humour in Advertising | Instamart | Flex That Took Over The City | Lesssgo Media Private Limited |
| Press & Outdoor | Use of Humour in Advertising | Assana Colorectal & Gut Wellness Clinic | The number one clinic for your number two problems. 93840 17122 is the number for relief. | be positive 24 Innovation Design Private Limited |
| Press & Outdoor | Use of Humour in Advertising | Nykaa | Sunscreens on Nykaa | Bare Bones Collective |
| Press & Outdoor | Use of Humour in Advertising | Nykaa | New at Nykaa | Bare Bones Collective |
| Press & Outdoor | Best Writing | Flipkart | A Man Once Lost A Single Sock | KINNECT |
| Press & Outdoor | Best Writing | The Economic Times | Budget Forecast | Manja Brandworks LLP |
| Press & Outdoor | Best Writing | Assana Colorectal & Gut Wellness Clinic | You must always listen to your gut. We will make sure that no one else does. | be positive 24 Innovation Design Private Limited |
| Press & Outdoor | Best Writing | The Times Of India | Systematic Intelligence Plan | Manja Brandworks LLP |
| Press & Outdoor | Best Writing | Nykaa | Sunscreens on Nykaa | Bare Bones Collective |
| Press & Outdoor | Outdoor | WhatsApp – NoText User Guides | Fundamental | |
| Press & Outdoor | Outdoor | Spotify India | Spotify Commute | Leo India |
| Press & Outdoor | Outdoor | Jindal | Jindal | IKP |
| Press & Outdoor | Outdoor | Tata.ev | Perfect Roads For Harrier.ev | KINNECT |
| Press & Outdoor | Outdoor | Sebamed | Womb to World | Leo India |
| Press & Outdoor | Outdoor | Flipkart | The World's Most Credible Billboard | |
| Press & Outdoor | Outdoor | Myntra Designs Private Limited | The Cake Billboard | |
| Press & Outdoor | Outdoor | Assana Colorectal & Gut Wellness Clinic | We treat all kinds of assholes. Call us, if you're living with a painful one. | be positive 24 Innovation Design Private Limited |
| Press & Outdoor | Outdoor | Assana Colorectal & Gut Wellness Clinic | Let Elon explore Mars. Our mission is Uranus. Discover a whole new world of colorectal care. | be positive 24 Innovation Design Private Limited |
| Press & Outdoor | Innovation | Mercedes-Benz India | The test drive before the test drive | BBDO India (team x) |
| Press & Outdoor | Innovation | Mumbai Indians | Icons of Change | KINNECT |
| Press & Outdoor | Innovation | Flipkart | Mediascape | KINNECT |
| Press & Outdoor | Innovation | NIC Ice Creams | NIC Merrython - 'The world's first video game controlled by ice cream' | Sideways Consulting LLP |
| Press & Outdoor | Innovation | Tata.ev | Perfect Roads For Harrier.ev | KINNECT |
| Press & Outdoor | Best Art Direction | The Economic Times | Budget Forecast | Manja Brandworks LLP |
| Press & Outdoor | Best Art Direction | The Times Of India | Systematic Intelligence Plan | Manja Brandworks LLP |
| Press & Outdoor | Best Art Direction | Shapoorji Pallonji Nine Arcs | The Wait. Now Addressed. | Venbridge Real Estate |
| Press & Outdoor | Social Impact | DTDC Express Limited | DTDC Naga Fleet: Woven in Diversity | DTDC Express Limited |
| Press & Outdoor | Social Impact | Indian Cancer Society | RISSKI - World's first 'Biscuit' with a statutory warning. | Sideways Consulting LLP |
| Press & Outdoor | Social Impact | Britannia Good Day | Flavours of Equality | Enormous Brands |
| Press & Outdoor | Ambient & Point of Purchase | NATURAL ICE CREAM | TREE TO TREAT | FLATWHYT |
| Press & Outdoor | Ambient & Point of Purchase | Swiggy Scenes | Uncoop Yourself | Shikha Gupta |
| Press & Outdoor | Ambient & Point of Purchase | Mumbai Indians | Icons of Change | KINNECT |
| Press & Outdoor | Ambient & Point of Purchase | NIC Ice Creams | NIC Merrython - 'The world's first video game controlled by ice cream' | Sideways Consulting LLP |
| Culture & Collaboration | GenZ Culture Code | Mondelez | Cadbury Silk l AI Doesn’t Know | Good Morning Films |
| Culture & Collaboration | GenZ Culture Code | Spotify India | What Your Top Song Says About You ft. Emraan x Raghav | Kulfi Collective |
| Culture & Collaboration | GenZ Culture Code | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Culture & Collaboration | GenZ Culture Code | Amazon Prime Video | For Your Every Era | Manja Brandworks LLP |
| Culture & Collaboration | GenZ Culture Code | Tinder | The EXpress Disposal Truck | The New Thing by Talented |
| Culture & Collaboration | GenZ Culture Code | Sony Music India x BookMyShow Live x Yuvaa | Sicko Leave | Yuvaa Originals |
| Culture & Collaboration | Best Use of Influencer | Sting | The Unofficial Official Sound of F1 | Leo India |
| Culture & Collaboration | Best Use of Influencer | Robin Gupta / Britannia Treat Croissant | Britannia Prashant ( Croissant ) | Schbang Digital Solutions Pvt. Ltd. |
| Culture & Collaboration | Best Use of Influencer | Amazon Prime Video | The Wanted Man | Manja Brandworks LLP |
| Culture & Collaboration | Best Use of Influencer | Flipkart | Title Sponsor | KINNECT |
| Culture & Collaboration | Best Use of Influencer | Josh, Signing Hands Foundation (SHF) & Lucifer Music | The Right Signs | Wondrlab India Pvt. Ltd. |
| Culture & Collaboration | Best Use of User-Generated Content | IKEA | Ikea Filmi boards 2.0 | Leo India |
| Culture & Collaboration | Best Use of User-Generated Content | Swiggy India | Swiggy Children’s Day: Send Your Doodle ft. Rob | One Hand Clap |
| Culture & Collaboration | Best Use of Celebrity | Flipkart | Flipkart x RD Sharma | Bushra Shariff - Freelancer |
| Culture & Collaboration | Best Use of Celebrity | Spotify India | Spotify Wrapped- Nattamai, Wrapped Ah Paathu Sollu ft. Sarathkumar | Kulfi Collective |
| Culture & Collaboration | Best Use of Celebrity | Meta | Meta - Himesh Reshammiya | First December Films |
| Culture & Collaboration | Best Use of Celebrity | Spotify India | What Your Top Song Says About You ft. Emraan x Raghav | Kulfi Collective |
| Culture & Collaboration | Best Use of Celebrity | Myntra | Vishy-Gukesh | Braindad |
| Culture & Collaboration | Best Use of Celebrity | Madhya Pradesh Tourism | MP Tourism - It All Began Here | Venus Productions |
| Culture & Collaboration | Best Use of Celebrity | Manyavar - Mohey | Manyavar x Mohey | Made for Each Other | Shreyansh Innovations Pvt. Ltd. |
| Culture & Collaboration | Branded Content | Star Studios18 | Mission Impossible x Dabbawala: Turning a Global Theme into India’s Everyday Sound | Star Studios18 |
| Culture & Collaboration | Branded Content | Amazon Prime Video | The Wanted Man | Manja Brandworks LLP |
| Culture & Collaboration | Branded Content | Crocs India | Your Crocs, Your Splash | Kulfi Collective |
| Film | Best Ad (Online) | Perfetti Van Melle - Chupa Chups | Chupa Chups - Carrom | Jamic Films |
| Film | Best Ad (Online) | Mondelez | Cadbury Silk l AI Doesn’t Know | Good Morning Films |
| Film | Best Ad (Online) | Flipkart | SaSa LeLe | KINNECT |
| Film | Best Ad (Online) | Aspora | Aspora - Super Fast Delivery | Moonshot Media |
| Film | Best Ad (Online) | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Film | Best Ad (Online) | Goel TMT | Band Baaja Bitiya | The Unicorn Films |
| Film | Best Ad (Online) | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Film | Best Ad (Online) | The Whole Truth | Protein Ke Peeche Kya Hai? | Manja Brandworks LLP |
| Film | Regional | Asian Paints | Cholte Cholte Chollish – A Royale Tribute to Kolkata | Hungry Films LLP |
| Film | Regional | BGMI | Namma Battlegrounds | Krafton India |
| Film | Regional | Spotify India | Spotify Wrapped- Nattamai, Wrapped Ah Paathu Sollu ft. Sarathkumar | Kulfi Collective |
| Film | Regional | Caratlane | Bappa gave him a nudge | Lifafa Studios |
| Film | Regional | BGMI | Thokkummootil Assurance UC Prank | Krafton India |
| Film | Regional | Caratlane | The Unexpected 'Yes' | Lifafa Studios |
| Film | Health & Pharma | St. Jude India ChildCare Centres | Renu Vs The City | Hungry Films LLP |
| Film | Health & Pharma | Godrej Consumer Products Ltd. | Macchar hai, Mehman Nahi. | Onions Creative Media Pvt Ltd |
| Film | Health & Pharma | General Insurance Council | Achha Kiya, Insurance Liya - Mary Aunty (Health Insurance) | Lowe Lintas |
| Film | Health & Pharma | Medanta Hospital | #BannoKiRasm - a-tom. x Medanta | a-tom. |
| Film | Festive | Swiggy Instamart | Instamart - Shera Bhai | Bad Studio Productions |
| Film | Festive | Flipkart Minute | Flipkart Minute- Dhoom Dhaam | Vanilla Films |
| Film | Festive | Instamart | Instamart Mother's day | Retro Films |
| Film | Festive | Flipkart | Invoisis | Mothership Productions |
| Film | Festive | Coca Cola India | Maaza Ho Jaye! Pujo | Hungry Films LLP |
| Film | Humour | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Film | Humour | Perfetti Van Melle - Chupa Chups | Chupa Chups - Carrom | Jamic Films |
| Film | Humour | Lava Mobiles | Lava - Growing Up | Moonshot Media |
| Film | Humour | Navi UPI | The UPI app for people in a hurry | Courtroom | Sideways Consulting LLP |
| Film | Humour | BGMI | Thokkummootil Assurance UC Prank | Krafton India |
| Film | Humour | Hard Worker from The Ramco Cements Limited | Don’t Waste Water | Hard Worker Eco Plaster Ad | The Ramco Cements Limited |
| Film | Humour | Flipkart | Manifest-your-Kart | KINNECT |
| Film | Sports (including E-sports) | BGMI | Everbody Loves A Good Fight | Enormous Brands |
| Film | Sports (including E-sports) | BGMI | Save Your Hands for Something Epic | Enormous Brands |
| Film | Best Ad (TV/Cinema) | WhatsApp – Baatan Hi Baatan Mein | Fundamental | |
| Film | Best Ad (TV/Cinema) | Perfetti Van Melle - Chupa Chups | Chupa Chups - Carrom | Jamic Films |
| Film | Best Ad (TV/Cinema) | Lahori Zeera | Lahori Zeera 2.0 | Enormous Brands |
| Film | Best Ad (TV/Cinema) | Ather Energy | Confidence on slippery roads | It's easy on an Ather | Ather Energy Limited |
| Film | Best Ad (TV/Cinema) | Insta Help by Urban Company | Emosional Atyachaar | Manja Brandworks LLP |
| Film | Best Ad (TV/Cinema) | The Whole Truth | Protein Ke Peeche Kya Hai? | Manja Brandworks LLP |
| Film | Best Ad (TV/Cinema) | Hard Worker from The Ramco Cements Limited | Don’t Waste Water | Hard Worker Eco Plaster Ad | The Ramco Cements Limited |
| Film | Promo for Feature Film, Web Series & Sports | Netflix India | One Hand Clap x Netflix India - Bads Of Bollywood Teaser for Title Launch | One Hand Clap |
| Film | Promo for Feature Film, Web Series & Sports | Netflix | Salman Khan Has An ANNOUNCEMENT 📢 | Sikandar | Altered |
| Film | Promo for Feature Film, Web Series & Sports | Sony Entertainment Television | Shark Tank India- Save Your Bosses | Moonshot Media |
| Film | Best Campaign of the Year - Film | General Insurance Council | Achha Kiya, Insurance Liya Campaign - Health, Motor, Home, Crop: A Pan India Awareness Initiative, | Lowe Lintas |
| Film | Best Campaign of the Year - Film | Ather Energy | It's easy on an Ather | Ather Energy Limited |
| Film | Best Campaign of the Year - Film | ACKO General Insurance Ltd. | Adequate Vs Default Health Cover | Leo India |
| Film | Best Campaign of the Year - Film | Spotify India | Spotify Commute | Leo India |
| Film | Best Campaign of the Year - Film | Mumbai Indians | FANS NAHI, FAM. | KINNECT |
| Film | Best Campaign of the Year - Film | The Hindu | The Hindu Written By Journalists | The Hindu Group |
| Films For Good | Corporate Purpose & Social Responsibility | Ariel India | 10 Years of Ariel #ShareTheLoad | BBDO India Pvt LTD. |
| Films For Good | Corporate Purpose & Social Responsibility | Pepsi Co | Mountain Dew Darescore | Leo India |
| Films For Good | Corporate Purpose & Social Responsibility | Josh, Signing Hands Foundation (SHF) & Lucifer Music | The Right Signs | Wondrlab India Pvt. Ltd. |
| Films For Good | Corporate Purpose & Social Responsibility | Signature Packaged Drinking Water | Signature Mangrove Regeneration Campaign | Enormous Brands |
| Films For Good | Corporate Purpose & Social Responsibility | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Films For Good | Corporate Purpose & Social Responsibility | Goel TMT | Band Baaja Bitiya | The Unicorn Films |
| Films For Good | Corporate Purpose & Social Responsibility | Urban Company | Urban Company – Chhoti Si Doori | Fundamental |
| Films For Good | Social Behaviour | Ariel India | 10 Years of Ariel #ShareTheLoad | BBDO India Pvt LTD. |
| Films For Good | Social Behaviour | General Insurance Council | Achha Kiya, Insurance Liya - Mary Aunty (Health Insurance) | Lowe Lintas |
| Films For Good | Social Behaviour | Mondelez | Cadbury Silk l AI Doesn’t Know | Good Morning Films |
| Films For Good | Social Behaviour | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Films For Good | Social Behaviour | Goel TMT | Band Baaja Bitiya | The Unicorn Films |
| Films For Good | Social Behaviour | Adani | Arthik Azadi | Obveus |
| Films For Good | Social Behaviour | Colgate India | Indianis Dentris | Hungry Films LLP |
| Films For Good | Social Behaviour | BGMI | BGMI The Great In-Game Wedding | Krafton India |
| Films For Good | PSA Advertising | Goel TMT | Band Baaja Bitiya | The Unicorn Films |
| Films For Good | PSA Advertising | Goel TMT | Band Baaja Bitiya | WISTERIA |
| Films For Good | PSA Advertising | St. Jude India ChildCare Centres | Renu Vs The City | Hungry Films LLP |
| Films For Good | PSA Advertising | Adani | Arthik Azadi | Obveus |
| Films For Good | PSA Advertising | General Insurance Council | Achha Kiya, Insurance Liya - Mary Aunty (Health Insurance) | Lowe Lintas |
| Films For Good | PSA Advertising | Adani Group – Navbharat Mega Developers Private Limited | Adani – Dharavi Redevelopment Project | YAAP Digital |
| Digital | Best Social Media Campaign | Sting | The Unofficial Official Sound of F1 | Leo India |
| Digital | Best Social Media Campaign | Lenovo | Gamers On Duty | Leo India |
| Digital | Best Social Media Campaign | Instamart | Protein Ki Tapri | Lesssgo Media Private Limited |
| Digital | Best Social Media Campaign | Instamart | Swiggy, Katti | Shikha Gupta |
| Digital | Best Social Media Campaign | Tata Capital | Aaj Ke Freedom Fighters | WIFE |
| Digital | Best Social Media Campaign | Tata Capital | Stop Blaming Her - Tata Capital Women's Day | Schbang Digital Solutions Pvt. Ltd. |
| Digital | Topical Advertising | Myntra | Vishy-Gukesh | Braindad |
| Digital | Topical Advertising | Crocs India | Crocs-shake ft. Rakesh Bedi | One Hand Clap |
| Digital | Topical Advertising | BGMI | Thokkummootil Assurance UC Prank | Krafton India |
| Digital | Topical Advertising | Mondelez | Cadbury Silk l AI Doesn’t Know | Good Morning Films |
| Digital | Topical Advertising | Manyavar - Mohey | Manyavar x Mohey | Made for Each Other | Shreyansh Innovations Pvt. Ltd. |
| Digital | Best Use of Innovative Technology (AR / VR / Mixed Reality) | Pepsi Co | Mountain Dew Darescore | Leo India |
| Digital | Best Use of AI | Razorpay | Fix My Itch by Razorpay | One Hand Clap |
| Digital | Use of Data & Personalisation | Razorpay | Fix My Itch by Razorpay | One Hand Clap |
| Digital | Use of Data & Personalisation | Swiggy India | Swiggy NYE ’25: The Vishal x Shreeja Takeover | One Hand Clap |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | Flipkart | SaSa LeLe | KINNECT |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | BGMI | Save your Hands for New BGMI | Krafton India |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | Pepsi Co | Mountain Dew Darescore | Leo India |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | Zoho Corporation | Switch to Zoho Workplace | Kadhai Films |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | Instamart | Swiggy, Katti | Shikha Gupta |
| Digital | Best Campaign for a Product/Service Launch/Relaunch | Aspora | Aspora - Super Fast Delivery | Moonshot Media |
| Audio & Radio | Innovative Use of Audio & Radio Advertising | Sting | The Unofficial Official Sound of F1 | Leo India |
| Audio & Radio | Innovative Use of Audio & Radio Advertising | Adani Group | Suraj Bhaiya Hain Naa: Hum Karke Dikhate Hain | Adani Group |
| Audio & Radio | Innovative Use of Audio & Radio Advertising | Adani Group | Aapke Safar Ke Humsafar: Hum Karke Dikhate Hain | Adani Group |
| Audio & Radio | Innovative Use of Audio & Radio Advertising | Myntra | Worldwide Vogueabulary 2.0 | Leo India |
| Audio & Radio | PSA Advertising | P&G Whisper | Project Early Periods | Leo India |
| B2B | Film | Goel TMT | Band Baaja Bitiya | WISTERIA |
| B2B | Film | Adani Group | Suraj Bhaiya Hain Naa: Hum Karke Dikhate Hain | Adani Group |
| B2B | Film | SMFG India Credit Company Limited | Business Loan 2.0 - Pragati Ki Misaal ft Mishra Ji | White Rivers Media |
| B2B | Film | Zoho | The State of Contract Management in 2026 | LastBench Studio |
| B2B | Film | Adani Group | Sapno Ko Kinaare Tak: Hum Karke Dikhate Hain | Adani Group |
| B2B | Film | Bharat Petroleum Corporation Limited | BPCL 50th Year Anthem | Venus Productions |
| B2B | Film | Adani Cements | Heroes of Adani | Story Digital |
| B2B | Film | Aditya Birla Group | Guardians of the Little Dreamers – Aditya Birla Group | Brandmovers India |
| B2B | Press | Snapchat India | Snapchat - Say it in a Snap | Toaster |
| B2B | Use of AI | Razorpay | Fix My Itch by Razorpay | One Hand Clap |
| B2B | Use of AI | SRMB | The Missing Signature | Lookad (India) Pvt Ltd |
| B2B | Use of AI | SMFG India Credit Company Limited | Business Loan 2.0 - Pragati Ki Misaal ft Mishra Ji | White Rivers Media |
| B2B | Innovation | greytHR | #ChaiwithgreytHR | greytHR |
| B2B | Innovation | Razorpay | Fix My Itch by Razorpay | One Hand Clap |
| B2B | Best Writing | Goel TMT | Band Baaja Bitiya | WISTERIA |
| B2B | Best Writing | SMFG India Credit Company Limited | Business Loan 2.0 - Pragati Ki Misaal ft Mishra Ji | White Rivers Media |
| B2B | Integrated Campaign | Lay's India | Project Mitti | Leo India |
| B2B | Integrated Campaign | Hettich | The Little Magician | Wondrlab India Pvt. Ltd. |
| B2B | Integrated Campaign | Adani Group | Hum Karke Dikhate Hain | Adani Group |
| B2B | Integrated Campaign | EFL Global | We Get It Done | Centrick Marketing Solutions LLP |

