Advertising, 29 Jul 2025

Publicis Groupe lands PayPal's global media account

29 Jul 2025 10:36 AM

Publicis Groupe bags PayPal's global media account

The win comes following a major account review by the financial tech company.
Deepak Mann

29 Jul 2025 10:14 AM

Deepak Mann joins PHD India

He moves from Nielsen where he was director - marketing effectiveness, India and SEA.
Adyasha Roy Tomar

29 Jul 2025 9:33 AM

Adyasha's blog: If your idea is 'celebrity', you don't have an idea

The author highlights the growing over-reliance on celebrity endorsements in advertising at the cost of core brand storytelling.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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