Advertising, 30 Dec 2025

Screenshot from an ad created by Kiss Films for Pepsi

30 Dec 2025 10:31 AM

Opinion: Chasing the first real AI holiday classic

The author describes the process of crafting a meaningful advertisement using AI.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
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Creator18 appoints Anurag Iyer
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'Need to have outstanding solutions for challenging problems'
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Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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