Advertising

Agency heads met virtually on 17 February to discuss these changes.

18 Feb 2025 10:25 AM

AAAI looks to implement pitch fees, recommends a standard rate card for agencies to follow

Agency heads left concerned about who will end up monitoring and keeping track of the suggestions made by AAAI.
Tuhin Arya (left) and Neel Nigam

17 Feb 2025 4:11 PM

Bandstand Videos and Tikdum Studios' co-founders launch Tune

The agency has already closed a few accounts, with announcements on two more partnerships expected soon.
Society Tea Spice Secrets campaign

17 Feb 2025 1:49 PM

Society Tea evokes the ‘good old days’ with Spice Secrets

The campaign focuses on the emotional connection between food and memories, highlighting the brand’s flavourful offerings.
Amit Wadhwa

17 Feb 2025 11:10 AM

Surprised that the Motorola work didn't win as much as the 'Unfiltered History Tour': Amit Wadhwa

Dentsu Creative's CEO for South Asia, chats with us about growth, life after winning the 'agency of the year' at Cannes in 2022, and more...
Starting from April 2025, the agency will take over responsibilities from the incumbent media agency, Madison World.

16 Feb 2025 9:56 PM

Godrej Consumer Products assigns its media duties to EssenceMediacom

The account was previously handled by Madison.
Screenshots of some of the Valentine's Day campaigns we loved.

14 Feb 2025 12:13 PM

Brand work that played Cupid this Valentine's

Here's our take on some of the creative, quirky, and love-struck V-Day campaigns that aim to steal our hearts (and wallets).
From left: Pratik Shah, Tassaduq Hussain, Tapan Basu, Afshan Hussain Shaikh, Richard Fearon and Tyler Roth

14 Feb 2025 11:29 AM

Good Ads Matter Awards 2025: Jury for 'Colour Grading' category announced

Early bird deadline for the award submission is 28 February 2025.
Adyasha Roy Tomar (left) and Mayur Hola

14 Feb 2025 11:12 AM

Adyasha and Mayur's blog: LOVESUGARSEXMAGIC

We continue to eavesdrop on Swiggy's Mayur Hola and McCann Worldgroup's Adyasha Roy Tomar’s conversations.
Here's what the founder of Kiss Films is doing this week.

14 Feb 2025 10:50 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films finds himself in an unexpected late-night texting scandal.
Kushager Tuli

13 Feb 2025 10:20 AM

Kushager Tuli joins Tilt Brand Solutions 

He moves from Leo Burnett, where he was executive creative director. 

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