Advertising

Pravin Sutar (left) and Sonal Chhajerh, Leo Burnett India

13 Aug 2024 10:20 AM

Leo Burnett India elevates Sonal Chhajerh and Pravin Sutar

Both will continue reporting to Rajdeepak Das, chief creative officer, Publicis Groupe, South Asia and chairperson, Leo Burnett South Asia.
Naresh Gupta (left) and Vishal Kaushik

13 Aug 2024 9:49 AM

Are SDC norms for advertisers curbing freedom of creativity?

We investigate whether this well-intended but possibly hasty regulation stifles advertising creativity by increasing compliance burdens.
EssenceMediacom and Bambino

12 Aug 2024 12:38 PM

Bambino Pasta Foods Industries assigns its media duties to EssenceMediacom

The account will be handled by the agency's Bengaluru office.
‘Hindi News’ was the leading subgenre for advertising during the period with 19% share of ad volumes, as per the report

12 Aug 2024 11:28 AM

TV news ad volumes grow by 5% in H1 2024 over last year: TAM

Reckitt Benckiser and HUL retained their first and second advertiser spots, while Ultratech Cement topped the list of brands in the genre.
Rajdeepak Das 

09 Aug 2024 10:31 AM

We solve problems for the world’s biggest brands, not just make case study videos: Rajdeepak Das 

The chairperson of Leo Burnett India, and CCO, Publicis Groupe South Asia decodes the future of creativity at ASAP’s Changemakers.
Dalbir Singh in conversation with a creative head to fix up a meeting

09 Aug 2024 9:26 AM

Producer's Diary by Dalbir Singh

Check out this week's sketch by the founder of Kiss Films.
Sindhu Sharma

08 Aug 2024 9:05 AM

Sindhu Sharma moves to Enormous Brands

Was executive creative director at Mullen Lintas.
Effie hosts marketing effectiveness awards across the world and provides insights from over 125 markets. 

08 Aug 2024 8:57 AM

Cannes Lions owner Ascential acquires Effie

Ascential was recently acquired by Informa.
Shweta Sharma

07 Aug 2024 1:16 PM

Hakuhodo launches MarTech Data Labs in India

Shweta Sharma takes the helm as the CEO.
The group has also appealed against 'demands and assessments from different states' in court.

07 Aug 2024 1:03 PM

WPP India sees growth of 8.1% in the first half of 2024

Grows by 9.1% in the second quarter of the year.

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Dalbir Singh continues his diary for Manifest.

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Palki Sharma

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

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The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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