Dentsu South Asia has made elevations in its leadership team as it looks to offer a more 'unified vision' for its clients.

Amit Wadhwa, CEO, Dentsu Creative South Asia, has been elevated to handle both creative and media brands.

Anita Kotwani, who was CEO, Dentsu Media South Asia, has been handed the chief client officer. 

The duo will report to Harsha Razdan, CEO - South Asia, Dentsu, and Prerna Mehrotra, CCO and CEO - media, Dentsu APAC.

Wadhwa will lead dentsu’s creative and media practices, aiming to lead collaboration between its creative brands - Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR, and five Media brands - Carat, dentsu X, iProspect, Posterscope, and Sokrati. 

Kotwani will steer client-centric strategies that strengthen partnerships and align solutions with evolving business needs. 

Razdan said, “Marketing today is more complex than ever, but complexity shouldn’t slow businesses down. At dentsu, we’re making it simpler, smarter, and more human. Our ‘One dentsu’ model brings together media, creative, technology, and customer experience to solve real business challenges. Impact comes from both integration and transformation. Amit will drive powerful ideas that break silos and unlock new possibilities, while Anita will deepen client partnerships to ensure our strategies create measurable growth. Together, they will lead people-centered transformations, helping brands navigate change with clarity, confidence, and results. This is ‘Innovating to Impact’ in action - marketing built for the future, today.”

Wadhwa said, “This level of integration hasn’t been done in a long time, giving us the opportunity to shape a new way forward. Success isn’t about a single idea or individual - it happens when the right people collaborate, take ownership, and act with intent. That mindset is what’s driving the next phase of growth at dentsu South Asia.”

He added, "For years, media and creative have been distinct powerhouses, each delivering impact in their own way. But the future demands integration, not silos. We are bringing them together - not just for efficiency, but to create a more connected, agile, and strategic approach to solving challenges. 2024 laid the foundation for dentsu; 2025 is about momentum - bigger ideas, faster execution, and smarter impact. With some of the brightest minds in the industry, I’m excited for what’s next."

Kotwani said, “Clients power everything we do. This role is about creating high-impact partnerships by understanding their challenges and delivering solutions that generate measurable business growth. My focus is on accelerating their success through integrated capabilities, tailored strategies, and seamless execution. We are leveraging dentsu’s full ecosystem to create market-leading solutions that enable brands to scale, adapt, and lead with confidence. With extensive experience in building enduring client relationships and shaping large-scale media and marketing initiatives, I am committed to delivering long-term value. We are bringing together expertise, innovation, and deep market insights to help businesses unlock new opportunities, strengthen brand positioning, and create exponential impact. This is about setting new benchmarks for growth and ensuring our clients stay ahead in an ever-evolving market.”