OpenAI's ChatGPT has rolled out a campaign featuring cricketers Smriti Mandhana and Harmanpreet Kaur to showcase its features.

This is the second mainstream campaign for OpenAI’s ChatGPT in India since its 2022 launch.

The AI company recently became the sponsor for the Women’s Premier League (WPL) 2026.

The campaign consists of an ad film.

The film showcases Mandhana and Kaur in a light, candid moment over breakfast. Mandhana pretends she wants to photograph the meal for social media, but she’s actually uploading the image to ChatGPT to check its protein content. Through their easy banter and leg-pulling, with minimal dialogue and just a few sharp frames, they land the point: a fresh, everyday use case for the AI chatbot.

What we think about it: The film works because it doesn’t lecture about AI, it sneaks ChatGPT into an everyday joke between two familiar faces and lets the utility reveal itself naturally. What holds it back is scale beyond the charm of Mandhana and Kaur; the idea feels more like an adorable Instagram skit than a big brand statement for OpenAI’s ambitions in India.

The campaign was rolled out on Instagram on January 13.