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Sir Martin Sorrell

07 Jul 2024 11:23 PM

I was wrong in my prediction of the Indian election results: Sir Martin Sorrell

He also spoke about the importance of India as a country on the global stage and saw growth in the country coming on the back of technology.
SOTC Travel appoints 21N78E Creative Labs as its creative agency

05 Jul 2024 5:09 PM

21N78E Creative Labs bags the creative mandate for SOTC Travel

The mandate, which was won following a multi-agency pitch, will be handled by 21N78E Creative Labs’ Mumbai office.
Kantar Creative Effectiveness Awards India

04 Jul 2024 6:12 PM

Kantar Creative Effectiveness Awards: HUL’s Surf Excel judged the ‘most consistent brand’

Ogilvy won the 'most creative and effective TV ad' award for Pond's and McCann won the same in digital for Maggi.
Pitchfork Partners and Younion Brand Experiences

04 Jul 2024 2:19 PM

Younion Brand Experiences assigns its strategic communication duties to Pitchfork Partners

No multi-agency pitch was conducted for this account win.
Adrian Mendonza

04 Jul 2024 1:50 PM

Adrian Mendonza returns to Rediffusion

Will lead the BMW account and oversee the creative agency's operations in North India.
From left: Prashant Tekwani, David Shulman and Arthur Fullerton

04 Jul 2024 9:56 AM

India is extremely important for our global growth: Havas CX

David Shulman, Arthur Fullerton, and Prashant Tekwani decode why they are bullish about the Indian market and what rocks the boat of brands.
The agency will handle both ASUS and ROG India Consumer PC responsibilities.

03 Jul 2024 3:21 PM

Asus India assigns its digital mandate to SoCheers

The account was won post a multi-agency pitch.
Praseed Prasad

03 Jul 2024 10:43 AM

Praseed Prasad joins GroupM as chief growth officer

He will lead new business development and marketing.
Shaadi.com campaign

02 Jul 2024 5:13 PM

Shaadi.com and Anupam Mittal take a dig on dating apps

The matchmaking app's latest campaign spotlights the 'red flags' in dating and casual relationships.
Shah Rukh Khan in Castrol Edge's World Cup ad

02 Jul 2024 2:36 PM

Shah Rukh Khan dominates ICC T20 World Cup final ads with 82% recall: IIHB report

Virat Kohli had a 61% brand recall value, ranking second in the report on ad recall for the World Cup finals.

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