Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.

17 Jul 2025 9:52 AM

Opinion: Inside the modern marketing agency

The author explores how agencies thrive by balancing bold ideas with discipline and collaboration.

Latest Stories

24 Oct 2026 11:55 AM

Emvies 2026: Mindshare, HUL and WPP Media take home the big accolades

23 Oct 2026 1:00 PM

Prachi Narayan joins WPP Media

Dalbir Singh continues his weekly diary for Manifest.

23 Oct 2026 12:27 PM

Producer's Diary by Dalbir Singh

Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

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12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers