Kunal Vora

11 Nov 2025 10:54 AM

Opinion: The brief is a lie; the truth is in the blind spot

The author argues that real strategy hides in what clients avoid and the truths they're afraid to face.

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The second edition of the Good Ads Matter Awards were hosted on 29 May at Mehboob Studios

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Good Ads Matter Awards 2026: Winners

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Zee5 elevates Apoorva Mehandiratta

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