Manifest Media Staff

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.
Shubhangi Mehta

07 Aug 2025 9:58 AM

Cognizant appoints Shubhangi Mehta

She moves from HCLSoftware where she was director marketing - global brand head.
From left: Shaili Chopra, Siddharth Sharma, Priti Rathi Gupta, Namrata Parekh, Prachi Narayan and Kala Anand

07 Aug 2025 1:04 AM

'Stop using women athletes as brand ambassadors for categories conventionally associated with women'

At Capri Sports' 'The Sports Women Huddle' event, a panel discussed how the broadcaster and brand ecosystem can help grow women's sports.
Actor-entrepreneur Vivek Anand Oberoi showcasing Solitario Diamonds.

06 Aug 2025 11:16 PM

Solitario Diamonds partners with Yaap Digital for brand overhaul as it eyes global expansion

Lab-grown diamond brand Solitario, co-founded by Vivek Anand Oberoi and Ricky Vasandani, partners with Yaap Digital for a purpose-led identity revamp.
Kalpesh Patel

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations. 
Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.
Redmi gets a rebrand.

06 Aug 2025 1:47 PM

Xiaomi India rebrands its Redmi series

The updated logo and visual language are rooted in Redmi's 11-year journey in India but are firmly focused on the road ahead.
Anil Kapoor features in the campaign.

06 Aug 2025 1:41 PM

Anil Kapoor and The Sleep Company help activate 'sleep mode'

Watch the film conceptualised by StevePriya for the SmartGrid mattress range.
Reliance Digital's Main Bharat Hoon campaign.

06 Aug 2025 12:15 PM

Reliance Digital moves the lens from patriotism to progress with ‘Main Bharat Hoon'

Conceptualised by 21N78E Creative Labs, the campaign comprises a film. 
Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes

06 Aug 2025 11:52 AM

^a t o m launches an AI-power creative engine

Called Aura, the unit aims to combat lower funnel content fatigue.

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