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Manifest Media Staff

06 Aug 2025 4:19 PM

Kalpesh Patel joins Meru Life

Patel joins from VML, where he was head of operations.

Omnichannel strategies not only reduce fatigue by 2.2 times but also make ads 1.5 times more persuasive.

06 Aug 2025 3:50 PM

70% of Indians are tired of seeing the same ads repeatedly on a single channel: Report

The Trade Desk's study reveals India ranks third globally in ad fatigue, urging brands to rethink single-channel strategies.

Redmi gets a rebrand.

06 Aug 2025 1:47 PM

Xiaomi India rebrands its Redmi series

The updated logo and visual language are rooted in Redmi's 11-year journey in India but are firmly focused on the road ahead.

Anil Kapoor features in the campaign.

06 Aug 2025 1:41 PM

Anil Kapoor and The Sleep Company help activate 'sleep mode'

Watch the film conceptualised by StevePriya for the SmartGrid mattress range.

Reliance Digital's Main Bharat Hoon campaign.

06 Aug 2025 12:15 PM

Reliance Digital moves the lens from patriotism to progress with ‘Main Bharat Hoon'

Conceptualised by 21N78E Creative Labs, the campaign comprises a film.

Aura can generate hundreds of images, micro-videos and UGC edits in 53 minutes

06 Aug 2025 11:52 AM

^a t o m launches an AI-power creative engine

Called Aura, the unit aims to combat lower funnel content fatigue.

The bi-annual event is organised by the Asian Federation of Advertising Associations

06 Aug 2025 11:13 AM

AdAsia 2025 dates revealed

The bi-annual festival will be held in Beijing this year.

The August issue of Manifest.

06 Aug 2025 11:05 AM

August issue of Manifest is out now

The lead story is an exclusive CMO survey about the importance of creative awards while picking agencies.

Suresh Ramalingam

06 Aug 2025 10:47 AM

Suresh Ramalingam takes on the role of CEO at Ipsos as Amit Adarkar exits

Ramalingam was previously the chief client officer for Ipsos APEC.

FIBA Asia Cup 2025 on FanCode

05 Aug 2025 3:48 PM

FanCode secures exclusive broadcast rights for the FIBA Asia Cup 2025

The tournament, starting 5 August, will be streamed live on the FanCode app and website.

Latest Stories

Dhruv Abrol (left) and Tarika Gulabani

05 Nov 2025 12:15 PM

Dentsu India launches Dentsu AMP

Vasundhara Mudgil

05 Nov 2025 11:52 AM

Vasundhara Mudgil joins OpenAI

The awards have been running for over 45 years, dedicated to supporting creative education and engaging participants from 128 countries worldwide.

04 Nov 2025 4:24 PM

D&AD 2026: Briefs for the New Blood Awards 2026

04 Nov 2025 1:54 PM

Bobby Sinha joins Amazon Music

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