Manifest Media Staff

Influencer content outperforms digital ads in, as per Kantar's Influencer Playbook report

23 Apr 2025 10:48 AM

67% Indians trust influencer recommendations over traditional ads: Kantar

Influencer ads outperform digital ads in driving short-term sales, but are less effective for long-term brand building, as per the report.
Flipkart's 'SASA LELE' campaign

23 Apr 2025 10:43 AM

Flipkart sets the stage for summer with a product parade

Rolls out a campaign ahead of its 'double sale'.
Broke Bond's 'Brooke Bond Taj Mahal Chai Bansuri' campaign.

22 Apr 2025 7:31 PM

Brooke Bond brews music at Vijayawada

Conceptualised by Ogilvy, the campaign consists of an ad film.
Rajkummar Rao

22 Apr 2025 5:41 PM

Sun King signs Rajkummar Rao as brand ambassador 

Rao will represent Sun King’s full range of solar and electrical products, championing access to reliable, sustainable energy for all.
Mahima Kukreja

22 Apr 2025 4:48 PM

Liqvd Asia appoints Mahima Kukreja

Her last full-time stint was with Monks, where she was senior creative director. She is also the founder and CEO of Feel Fuzzy. 
Rahul Kapoor

22 Apr 2025 3:17 PM

Rahul Kapoor joins The Trade Desk

He moves from Google India, where he was director partnerships solutions.
Nykaa aims to amplify its sunscreen offerings through this.

22 Apr 2025 1:36 PM

Supergoop! launches in India through Nykaa

For this, the online store company will have a fully omni-channel launch. 
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'

GSP USA's Fernando Machado on how true creativity builds brands, why ‘safe’ is risky, and what today’s creatives should focus on.
BigBasket's 'Mangoes' campaign.

22 Apr 2025 10:37 AM

Juicy wordplay meets speedy delivery through BigBasket

Conceptualised by Talented, the campaign consists of three ad films.
Harmanpreet Kaur

22 Apr 2025 10:30 AM

CREX signs Harmanpreet Kaur as brand ambassador

Kaur joins Shikhar Dhawan as the new face of the brand.

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The brand has also rolled out a campaign featuring Varun Dhawan for this launch.

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Too Yumm! launches 'Party Harder Chips'
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Prime Video announces multi-year licensing collaboration with Maddock Films
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