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Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.

14 Jul 2025 10:32 AM

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

Bacardi Rums & Breezer's senior brand manager on its summer campaign, building long-term impact through events and culture, and more.

30 Jun 2025 10:46 AM

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Aparna Ramachandran, head – digital originals, Balaji Telefilms, details the company’s evolution, need for unified OTT ecosystem, and more.

24 Jun 2025 9:45 AM

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Chawla explains how the brand evolved from a push strategy to a push-pull force through consistency, innovation, and emotional relevance.

20 Jun 2025 10:43 AM

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.

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We have maintained a transparent and proactive relationship with the media: Belson Coutinho

We caught up with Akasa Air’s co-founder and COO to discuss its partnership with adidas, prioritising employee comfort, and more...

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‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.

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'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

R K Swamy's executive chairperson on the company's new consulting division, the group's strategy to future-proof client growth and more.

Rakesh Hinduja (left) and Shormistha Mukherjee.

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Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.

Kejal Teckchandani (left) and Shenaz Treasurywala

16 Apr 2025 10:10 AM

Is cutting out the agent the next power move for influencers?

We uncover whether self-managed brand deals are truly more profitable and authentic or if they come with hidden trade-offs.

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Noel Dsouza

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Credibility vs clout: The changing currency of awards

Is cutting out the agent the next power move for influencers?

Follow us

Latest Stories

Producer's Diary by Dalbir Singh

Opinion: The Tao of modern leadership

Muthoot FinCorp bags BCCI title sponsorship rights

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

Noel Dsouza

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Riding the long haul: How Ravi Chawla engineered Gulf Oil’s brand ascent

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

We have maintained a transparent and proactive relationship with the media: Belson Coutinho

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Credibility vs clout: The changing currency of awards

Is cutting out the agent the next power move for influencers?

Follow us

Latest Stories

Producer's Diary by Dalbir Singh

Opinion: The Tao of modern leadership

Muthoot FinCorp bags BCCI title sponsorship rights

Blissclub turns the lens on men's everyday rituals through Shrawan Chhetri

Most Read

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Pepper Awards 2026: Jury revealed

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