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Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.
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IMC 2024: Sponsored content is a key driver of business growth and revenue

BCG's Nitin Chandalia and Sumit Gupta discussed elevating access and exclusivity in M&E, by exploring new monetisation models.
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Amidst the ongoing IPL and the upcoming Men’s World Cup, is it a case of cricket overload? Navonil Chatterjee and Gaurav Bahirvani discuss.
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Print media is still a cornerstone of enduring relevance: Amit Pai, Poltrona Frau India

In a chat with Manifest, the MD and CEO, delved into the brand's journey, sustainability initiatives and prospects in the Indian market.
From left: Amiya Swarup, Girish Kalra, MVS Murthy, Ruchika Gupta, Sunita Bangard

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MMA Impact India 2024: AI enhances marketing efficiency, reduces dependency on external agencies

During the summit, a panel decoded instances where marketers have leveraged AI to drive tangible business results.
From left: Arnaud Frade, Shuvadip Banerjee, Vivek Malhotra

25 Apr 2024 10:39 AM

MMA Impact India 2024: Addressing measurement gaps unleashes cross-media marketing's full potential

At the conference, a panel delved into the challenges and opportunities of cross-media measurement in a cookieless world.
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Focus is on empowering our customers to enjoy content with minimal complexity: Sukhpreet Singh

The corporate head of marketing, highlights the importance of hybrid media for consumer engagement and decodes subscription offerings.

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