Noel Dsouza

Dell's 'Back to School & College' campaign.

15 Apr 2025 11:19 AM

Dell reinvents 'back to school and college' by making learning click through AI

Dell Technologies India's Mayuri Saikia on the vision behind its latest campaign, AI portfolio impact, and more...
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

We examine brands driving the revival of print, the sectors leading the charge, and print's ROI in a digital-first world.
Nikhil Sachdev

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.
Nilesh Koul

21 Mar 2025 10:24 AM

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

Hindalco Industries' Nilesh Koul on its rebrand, marketing strategy, and sustainable product innovation.
Ambesh Tiwari

12 Mar 2025 5:11 PM

'Our goal is to bring the most loved characters to our channel and who better than Pradyuman’ 

Ambesh Tiwari, business head – SPNI Kids and Animations, on blending legacy, innovation, and global ambition.
Faye D’Souza

06 Mar 2025 10:33 AM

I’ve succeeded without a big brand’s backing, now it’s time to help others do the same: Faye D’Souza

Beatroot News’ founder discussed media sensationalism and brands' role in supporting independent journalism at an event organised by AAAI.
Prianca J

06 Mar 2025 9:08 AM

Puff Productions: Stories with heart, hustle and a rebel streak

SPECIAL FEATURE: Prianca J on how Puff Productions turns bold ideas into great stories.
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Red FM's RJ Malishka on her journey, radio's synergy with digital media and playing the role of Sarojini Naidu on OTT.
Josy Paul (left) and Gautam Surath

04 Mar 2025 10:22 AM

Is traditional mentorship in agencies fading away?

In our March issue, we explored the shift in advertising mentorship and if AI is replacing agency heads as creative mentors.
Vishnu Som (left) and Nadir Godrej

19 Feb 2025 11:22 AM

When companies see values as assets, doing good becomes undeniable: Nadir Godrej

Godrej Industries Group's chairperson highlighted sustainability, inclusiveness, and welfare at the NDTV Profit event.

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Of the 1,609 influencer ads processed during the last financial year, 97.3% required modification

28 May 2026 11:37 AM

97.3% influencer marketing campaigns in 2025 required modification: ASCI report
With JioHotstar coming on board as the streaming partner, the tournaments will be available to audiences nationwide through live digital coverage.

28 May 2026 11:37 AM

Bengal T20 league secures JioHotstar streaming deal

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Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
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22 May 2026 5:04 PM

Goafest 2026: The in-house boom - a wake-up call for agencies?
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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