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29 Aug 2025 10:47 AM

'Print for us isn't just about awareness, but about driving engaging collaborations'

Himalaya Wellness' Ragini Hariharan on keeping a heritage product relevant, festive plans, and winning Gen Z's short attention spans.
Abhinav Kumar

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.
Nishant Kashikar

21 Aug 2025 10:36 AM

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.
Abhinay Bhasin (left) and Samir Asher

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.
From left: Suchita Shirke, Zoe Siddharth, Simran Duggal and Riya Duggal

12 Aug 2025 9:59 AM

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

The quartet unpacks finding their voice, performing for the algorithm, and why authenticity remains their loudest statement.
Hemali Sharma

11 Aug 2025 8:41 AM

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

As WPL Season 3 kicks off on 12 August, its co-founder shares how it's building brand appeal, forging partnerships, and growing the sport.
The brand has also rolled out the #GiftOfFreedom campaign, featuring Masaba Gupta as the face of its Philips Avent Hands-Free Electric Breast Pump.

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For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla 

Philips Personal Health ISC Zone's consumer marketing lead on its recent launch and why Masaba Gupta was the right brand fit.
Anuja Trivedi

21 Jul 2025 9:11 AM

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Shemaroo Entertainment's CMO on reimagining the brand with data-led creativity, regional focus, and relevance over reach.
Senthil Kumar Hariram

17 Jul 2025 10:41 AM

We are not here to pitch against 10 other SEO agencies - that game is over: FTA Global

Senthil Kumar Hariram, founder and MD, FTA Global, decodes the need for a new marketing operating system, its vision, offerings, and more.
Ashish Jha

14 Jul 2025 10:32 AM

We aim to be culture-driven by creating platforms through our experiences: Ashish Jha

Bacardi Rums & Breezer's senior brand manager on its summer campaign, building long-term impact through events and culture, and more.

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