Noel Dsouza

Aryan Anurag, co-founder, Binge Labs (left) and Divye Agarwal, co-founder, Binge Labs.

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Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Binge Labs' co-founder breaks down a framework for founders to scale personal branding.

09 Sep 2025 10:33 AM

Should festive advertising stand for selling or celebrating?

We unpack if brands should still invest in cultural relevance and brand love, or pivot to sales-driven narratives for instant results.

29 Aug 2025 10:47 AM

'Print for us isn't just about awareness, but about driving engaging collaborations'

Himalaya Wellness' Ragini Hariharan on keeping a heritage product relevant, festive plans, and winning Gen Z's short attention spans.

25 Aug 2025 10:53 AM

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

Abhinav Kumar, global CMO, TCS, on building trust, navigating crises, and preparing for the AI-driven future.

21 Aug 2025 10:36 AM

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Nishant Kashikar, country manager - India and Gulf, Tourism Australia, on picking Tendulkar for its latest campaign and growth metrics.

18 Aug 2025 9:23 AM

Is SEO dead or does it need a new playbook?

In our August issue, we set out to trace how users are bypassing traditional search methods, and where that leaves SEO.

From left: Suchita Shirke, Zoe Siddharth, Simran Duggal and Riya Duggal

12 Aug 2025 9:59 AM

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

The quartet unpacks finding their voice, performing for the algorithm, and why authenticity remains their loudest statement.

11 Aug 2025 8:41 AM

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

As WPL Season 3 kicks off on 12 August, its co-founder shares how it's building brand appeal, forging partnerships, and growing the sport.

08 Aug 2025 10:40 AM

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla

Philips Personal Health ISC Zone's consumer marketing lead on its recent launch and why Masaba Gupta was the right brand fit.

21 Jul 2025 9:11 AM

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Shemaroo Entertainment's CMO on reimagining the brand with data-led creativity, regional focus, and relevance over reach.

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Noel Dsouza

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Should festive advertising stand for selling or celebrating?

'Print for us isn't just about awareness, but about driving engaging collaborations'

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Is SEO dead or does it need a new playbook?

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Follow us

Latest Stories

Hakuhodo bags creative mandate for Jindal Stainless

Visa India signs Shah Rukh Khan as its brand ambassador

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Bengal T20 league secures JioHotstar streaming deal

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Good Ads Matter Awards 2026: Creative shortlists

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Goafest 2026: The in-house boom - a wake-up call for agencies?

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

Noel Dsouza

Personal branding isn't vanity - it's trust, influence, and growth: Aryan Anurag

Should festive advertising stand for selling or celebrating?

'Print for us isn't just about awareness, but about driving engaging collaborations'

'USD 4T in marketing spend and USD 125B in sports funding give marketing the power to drive change'

'Sara Tendulkar's warmth and authenticity mirror the values we associate with Australians'

Is SEO dead or does it need a new playbook?

Four voices, one W.i.S.H: How a girl group is rewriting the rules of Indian pop

WPL's story is still being written, and that allows brands to shape it with us: Hemali Sharma

For our Electric Breast Pump, UGC matters most, not their follower count: Smit Janak Shukla

We didn't want to be seen as a 90s brand and keep playing on nostalgia: Anuja Trivedi

Follow us

Latest Stories

Hakuhodo bags creative mandate for Jindal Stainless

Visa India signs Shah Rukh Khan as its brand ambassador

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Bengal T20 league secures JioHotstar streaming deal

Most Read

Good Ads Matter Awards 2026: Creative shortlists

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Goafest 2026: The in-house boom - a wake-up call for agencies?

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys

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