Noel Dsouza

Sandhya Biswas

23 May 2024 10:07 AM

Bajaj Electricals looks to target the tech-savvy millennial consumer with Nex 

Bajaj Electricals' head of marketing, Sandhya Biswas, reveals Nex’s intent, marketing strategy, in-store experiences, and expansion plans.

German content creator Noel Goes Crazy visits India.

16 May 2024 7:23 PM

Not everyone can achieve Cristiano Ronaldo-level stardom; we all have unique paths: Noel Goes Crazy

Noel Robinson discusses creating content in India, his renewed adidas role, and prioritising 'quality over quantity' on social media.

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

Nitin Chandalia (left) and Sumit Gupta

03 May 2024 1:48 PM

IMC 2024: Sponsored content is a key driver of business growth and revenue

BCG's Nitin Chandalia and Sumit Gupta discussed elevating access and exclusivity in M&E, by exploring new monetisation models.

Clockwise from top left: Yugansh Parikh, Rajah Chaudhry, Ryo Takahashi, Aneesh S. Madani and Roger Brosel

01 May 2024 2:53 PM

LaLiga Extra Time: Immersive tech bridges geographic gaps, bringing game excitement to everyone

Panellists highlight tech in sports media, emphasising immersive experiences and personalisation primacy during a webinar hosted by LaLiga.

Navonil Chatterjee (left) and Gaurav Bahirvani

30 Apr 2024 10:47 AM

How much cricket is too much cricket?

Amidst the ongoing IPL and the upcoming Men’s World Cup, is it a case of cricket overload? Navonil Chatterjee and Gaurav Bahirvani discuss.

Amit Pai

26 Apr 2024 11:51 AM

Print media is still a cornerstone of enduring relevance: Amit Pai, Poltrona Frau India

In a chat with Manifest, the MD and CEO, delved into the brand's journey, sustainability initiatives and prospects in the Indian market.

From left: Amiya Swarup, Girish Kalra, MVS Murthy, Ruchika Gupta, Sunita Bangard

25 Apr 2024 10:48 AM

MMA Impact India 2024: AI enhances marketing efficiency, reduces dependency on external agencies

During the summit, a panel decoded instances where marketers have leveraged AI to drive tangible business results.

From left: Arnaud Frade, Shuvadip Banerjee, Vivek Malhotra

25 Apr 2024 10:39 AM

MMA Impact India 2024: Addressing measurement gaps unleashes cross-media marketing's full potential

At the conference, a panel delved into the challenges and opportunities of cross-media measurement in a cookieless world.

Sukhpreet Singh

23 Apr 2024 8:36 AM

Focus is on empowering our customers to enjoy content with minimal complexity: Sukhpreet Singh

The corporate head of marketing, highlights the importance of hybrid media for consumer engagement and decodes subscription offerings.

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