Riya Sethi

30 Oct 2024 10:14 AM

Are festive campaigns lost in the sea of repetition?

We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.

From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...

04 Sep 2024 9:46 AM

Diversity vs Merit: What's more important for awards juries?

As juries are looking to add diversity, we explore whether award organisers should aim to get the best jurors rather than meet those goals.

Clockwise from top left: Manish Anandani, Shivam Puri, Kartik Johari, and Sandeep Verma

29 Aug 2024 11:21 AM

Success of a healthcare brand translates to a happier, healthier consumer: Cannes and Medulla panel

On day two of Lions in India, the role of marketing in healthcare with a focus on the need to elevate self-care was discussed.

20 Aug 2024 9:45 AM

Award juries have been on this purpose diet, so they tended to skip over humour: Prateek Bhardwaj

The CCO of Lowe Lintas, chats about the reawakening of humour, measurement coming from pop culture, awards and more...

07 Aug 2024 10:52 AM

'Neeyat saaf honi chahiye': Vicky Kaushal on brand endorsements

The actor also narrated why he turned down an association with a gutka brand.

Ananya Panday receiving the award at the 11th IAA Leadership Awards

07 Aug 2024 10:49 AM

Interested in the feminine hygiene category as it's considered a taboo in our country: Ananya Panday

Panday bagged the IAA 'Brand Endorser of the Year' (female) at the Leadership Awards 2024.

06 Aug 2024 11:33 AM

Is India entering a new sporting era?

In the August edition of Manifest, we explore the growing space of non-cricket sports, the value of male-to-female sponsorships and more...

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09 Oct 2026 11:56 AM

'Italy and India are bound by a shared DNA of culture, craftsmanship and spiritual depth'

Dalbir Singh continues his weekly diary for Manifest.

09 Oct 2026 9:04 AM

Producer's Diary by Dalbir Singh

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it

The series will premiere on JioHotstar on 10 October.

09 Oct 2026 3:41 AM

Riya Sethi

Are festive campaigns lost in the sea of repetition?

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Diversity vs Merit: What's more important for awards juries?

Success of a healthcare brand translates to a happier, healthier consumer: Cannes and Medulla panel

Award juries have been on this purpose diet, so they tended to skip over humour: Prateek Bhardwaj

'Neeyat saaf honi chahiye': Vicky Kaushal on brand endorsements

Interested in the feminine hygiene category as it's considered a taboo in our country: Ananya Panday

Is India entering a new sporting era?

Follow us

Latest Stories

'Italy and India are bound by a shared DNA of culture, craftsmanship and spiritual depth'

Producer's Diary by Dalbir Singh

LIA 2026: Award the work for its entertainment value, not just the idea behind it

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle

Most Read

Luminary and Manifest to host hands-on AI branding workshop for marketers

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

Riya Sethi

Are festive campaigns lost in the sea of repetition?

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Diversity vs Merit: What's more important for awards juries?

Success of a healthcare brand translates to a happier, healthier consumer: Cannes and Medulla panel

Award juries have been on this purpose diet, so they tended to skip over humour: Prateek Bhardwaj

'Neeyat saaf honi chahiye': Vicky Kaushal on brand endorsements

Interested in the feminine hygiene category as it's considered a taboo in our country: Ananya Panday

Is India entering a new sporting era?

Follow us

Latest Stories

'Italy and India are bound by a shared DNA of culture, craftsmanship and spiritual depth'

Producer's Diary by Dalbir Singh

LIA 2026: Award the work for its entertainment value, not just the idea behind it

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle

Most Read

Luminary and Manifest to host hands-on AI branding workshop for marketers

Indie Agency Guild: Committee, vision revealed

'It's great to be an 'Ullu da Pattha''

IT raids at Dentsu: Updates

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