Riya Sethi

Coors' outdoor advertisement

13 Feb 2025 11:25 AM

The power of misspelling: Are typos taking over marketing?

In the February issue of Manifest, we explore how some brands are leaning into the power of a ‘mistake’ to grab attention and spark buzz.
Markus Tan

23 Jan 2025 10:29 AM

We want to do a lot more with the influencer community in India: Markus Tan

Singapore Tourism Board’s regional director - India highlighted a series of initiatives they are working on to boost tourism from India.
Babita Baruah (left) and Sunil Gupta

22 Jan 2025 9:40 AM

Technology has not reduced our workload: Sunil Gupta

Harvard Business School's professor discussed AI and more at an event organised by IAA's India chapter.
Picture Coutesy: Pexels

24 Dec 2024 10:09 AM

Vintage vibes: The resurgence of retro advertising

In the January issue of Manifest, we explore how brands are leveraging retro trends to connect with Gen Z and younger audiences.
Dimi Albers

04 Dec 2024 11:19 AM

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

Dept's CEO discusses the importance of AI and how it is a critical brand tool.
T Gangadhar (left) and Vasudha Misra

30 Oct 2024 10:14 AM

Are festive campaigns lost in the sea of repetition?

We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.
From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.
Anna Ohlin

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...
Akanshaa Dalal

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...
Arun Iyer (left) and Anusha Shetty

04 Sep 2024 9:46 AM

Diversity vs Merit: What's more important for awards juries?

As juries are looking to add diversity, we explore whether award organisers should aim to get the best jurors rather than meet those goals.

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17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
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Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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