Riya Sethi

Picture Coutesy: Pexels

24 Dec 2024 10:09 AM

Vintage vibes: The resurgence of retro advertising

In the January issue of Manifest, we explore how brands are leveraging retro trends to connect with Gen Z and younger audiences.
Dimi Albers

04 Dec 2024 11:19 AM

Brands are jumping on the algorithm to 'kill really cool things': Dimi Albers

Dept's CEO discusses the importance of AI and how it is a critical brand tool.
T Gangadhar (left) and Vasudha Misra

30 Oct 2024 10:14 AM

Are festive campaigns lost in the sea of repetition?

We explore how festive advertising is losing its touch and how brands can cut through the noise of generic holiday campaigns.
From left: Amit Doshi, Bhawna Sikka, Sunder Balasubramanian, Shereen Bhan, Raagjeet Garg and Pulkit Trivedi

17 Oct 2024 11:58 AM

If you are loyal to Gen Z, they are loyal to you: Snapchat and BCG panel

The panel discussed the importance of Gen Z as a cohort by highlighting its spending power.
Anna Ohlin

14 Oct 2024 10:27 AM

We're trying to stay as global as possible but as local as needed: Ikea's Anna Ohlin

In our October issue, Ikea India's country marketing manager, discusses the brand’s marketing strategy, the use of technology and more...
Akanshaa Dalal

16 Sep 2024 11:33 AM

Want to focus on the consumer instead of what competition is doing: Akankshaa Dalal, Mountain Dew

Mountain Dew's category lead speaks with us about the recent partnership with KBC and more...
Arun Iyer (left) and Anusha Shetty

04 Sep 2024 9:46 AM

Diversity vs Merit: What's more important for awards juries?

As juries are looking to add diversity, we explore whether award organisers should aim to get the best jurors rather than meet those goals.
Clockwise from top left: Manish Anandani, Shivam Puri, Kartik Johari, and Sandeep Verma

29 Aug 2024 11:21 AM

Success of a healthcare brand translates to a happier, healthier consumer: Cannes and Medulla panel

On day two of Lions in India, the role of marketing in healthcare with a focus on the need to elevate self-care was discussed.
Prateek Bhardwaj

20 Aug 2024 9:45 AM

Award juries have been on this purpose diet, so they tended to skip over humour: Prateek Bhardwaj

The CCO of Lowe Lintas, chats about the reawakening of humour, measurement coming from pop culture, awards and more...
Vicky Kaushal receiving the award

07 Aug 2024 10:52 AM

'Neeyat saaf honi chahiye': Vicky Kaushal on brand endorsements

The actor also narrated why he turned down an association with a gutka brand.

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Sir John Hegarty

16 Jun 2025 5:52 PM

Cannes Lions 2025: 'Why the giants in advertising can’t dance’ - Sir John Hegarty
Tor Myhren

16 Jun 2025 4:15 PM

Cannes Lions 2025: Apple’s Tor Myhren has a piece of good and bad news for advertising
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16 Jun 2025 2:55 PM

Warner Bros. teams up with JOAT Films and Bhanushali Studios for an international venture

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Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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