Tarunjeet Rattan

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PR's biggest blind spot: Are we asking the wrong questions?

The author challenges PR's comfort zone by urging the industry to stop chasing answers and start framing better questions.

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Team Moonshot (above) and Ogilvy India at the IndIAA Awards

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From left: Sonali Krishna, Shuvadip Banerjee and Aalap Desai.

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'Everyone in the room making decisions on a bold campaign is too scared to push the button'

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