Campaigns

Ed Sheeran's Sapphire official music video which features Arijit Singh

12 Jun 2025 11:08 AM

From India to the world: Sapphire hits the right note between blending cultures and global appeal

The music video for Sapphire and its accompanying looper films were co-produced by Kulfi Collective.
Prega News' 'The Invisible Journey of Fathers' campaign.

11 Jun 2025 4:52 PM

Prega News gets Aashish Solanki to uncover a deeper truth about pregnancy

The campaign comprises an ad film.
Harrier.ev's 'An SUV that deletes impossible' campaign

11 Jun 2025 11:10 AM

Harrier.ev turns impossible journey to a thrilling ride

Rolls out a campaign 'An SUV that deletes impossible'.
Arvind Menswear's Father’s Day campaign, 'The Unspoken Love'.

11 Jun 2025 10:52 AM

Arvind celebrates the unspoken bond between father and son

Conceptualised by Togglehead Studios, the ad film released ahead of Father’s Day highlights the subtle yet profound ways fathers show love.
MilkBasket's 'Door Bell Ki Chow Chow, No More Now' campaign.

09 Jun 2025 11:51 PM

Milkbasket turns the doorbell into a gremlin and then silences it

We caught up with Reliance Retail’s CMO for a behind-the-scenes look at their newest campaign, conceptualised by Flying Cursor Interactive.
Vida’s 'A generational debate gets a full-charge twist'.

09 Jun 2025 1:44 PM

Kapoor vs Kapoor, Vida’s got a showdown on wheels

Conceptualised by Creativeland Asia, the campaign comprises an ad film.
Bandhan Mutual Fund's Salary Wala Plan

09 Jun 2025 10:21 AM

Bandhan Mutual Fund ensures one's income continues, even after the 9-to-5 ends

The brand has rolled out the second leg of the campaign 'Salary Wala Plan'.
Spotify's ‘Aaj aapne raste mein kya suna’ campaign

09 Jun 2025 9:30 AM

Spotify turns the drudgery of daily commutes into a musical escapade

Comprising two films, the audio streaming platform’s campaign highlights the power of music in uplifting everyday ordinary moments.
Urban Company's 'Chhoti Si Doori' campaign

06 Jun 2025 10:23 AM

Urban Company portrays a tale of two migrants – same dream, divided by perceptions

Conceptualised by Fundamental, the film spotlights the unconscious biases often directed toward migrants who travel for blue-collar jobs.
Rugbu Premier League's ‘#RugRugMeinRugby' campaign

06 Jun 2025 10:18 AM

Farhan Akhtar, Abhishek Bachchan and Tiger Shroff team up with RPL to spotlight the spirit of rugby

Rolls out a campaign ‘#RugRugMeinRugby’, ahead of the league starting on 15 June. 

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