Tata Capital has rolled out a campaign, ‘Champions Ki Galliyon Mein’, ahead of the fourth season of the Tata Women’s Premier League (WPL).

Set in a neighbourhood gully, where young girls are seen playing gully cricket on a makeshift pitch. Drawn by their energy and passion, Tata WPL cricketers Harmanpreet Kaur, Smriti Mandhana, Renuka Singh, Deepti Sharma, and Jemimah Rodrigues spontaneously join the game, echoing the humble beginnings of their own journeys and celebrating the grassroots spirit of the sport.

What we think about it: The film captures the excitement and passion for the upcoming league. Through the theme of gully cricket, it becomes instantly relatable and culturally coded. The presence of women cricketers perfectly blends in without disrupting the narrative.

Abonty Banerjee, COO – digital, technology and marketing, Tata Capital, said, “Women’s cricket has reached a defining moment, and we are proud to have supported this journey from its early days. Our continued association with the Tata WPL reflects our strong belief in the league’s growing influence and its power to inspire across generations. Champions Ki Galliyon Mein is a tribute to the courage and consistent support that transform raw talent into world-class champions and a reflection of our brand promise to always Count on Us, whether it’s nurturing ambition on the field or supporting aspirations beyond it.”