Deepstory has officially announced the launch of UI/UX-led short-video platform in India.

As per the organisation, the model is built on emotional clarity, intentional discovery, and a fresh way of consuming content.

The platform uses a simple flow. Swiping left reveals more videos on the same topic. Swiping up opens something new. This shift turns scattered viewing into a more thoughtful and human-centred experience.

On the business front, Deepstory is building a pull-based advertising model. Every left swipe gives a real-time intent signal, enabling brand stories to appear in topic loops where attention is already focused.

Raj Aryan Das, founder and CEO, Deepstory, noted that the platform was created to solve a fundamental problem in today’s short-video consumption. He said, “Short-video apps today throw people from comedy to politics to heartbreak in seconds — it creates emotional whiplash. Deepstory fixes that. A left swipe shows you different creators talking about the same topic from different angles, so you can stay with what interests you instead of being dragged around by randomness. We built Deepstory to make scrolling calmer, intentional, and built for understanding.”

Satyabrata Das, co-founder and MD, said, “I believe the timing is perfect. People do not dislike short videos. They dislike the chaos around them. Deepstory brings structure and a sense of mental space. It also gives creators a true level playing field because relevance decides who appears next. For brands, it becomes easier to tell stories when the user’s mind is already on the topic.”