Digital, 09 Feb 2026

Ikea's refreshed brand positioning: It all starts at home

09 Feb 2026 11:55 AM

'Home is where dreams are evolving, taking shape and coming true'

We caught up with Ikea's Adosh Sharma and Nivedeeta Moirangthem on the refreshed brand identity, the shift in consumer behaviour, and more.

Latest Stories

Ikea's refreshed brand positioning: It all starts at home

09 Feb 2026 11:55 AM

'Home is where dreams are evolving, taking shape and coming true'
Cadbury 5 Star's Restore Valentine's Day campaign

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Cadbury 5 Star makes its peace with V-Day, or does it?
ChatGPT's campaign

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ChatGPT turns focus to cricketing grassroots
Hershey's Kisses Valentine's Day film.

09 Feb 2026 10:31 AM

Hershey's Kisses sweetens India's PDA dilemma, turning awkward almost-kisses into shareable moments

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