India TV has announced the launch of its OTT app.

Along with news, the app will also have content like Aap Ki Adalat, as well as a focus on fitness, devotional, infotainment, lifestyle, and podcasts.

India TV's foray into OTT is characterised by a strong focus on 'premium, exclusive and streaming audience-first content.'

The app's offerings, including news, podcasts, learning shows, and original AI Stories, highlights a commitment to developing content specifically for the digital consumer.

Ritu Dhawan, managing director, India TV, stated, "Our vision for the India TV OTT app is to be the single, trusted digital destination for every Indian family. We have carefully designed it to offer credible information and enrichment, fostering collective viewing experiences that strengthen family bonds. It's our commitment to providing a safe, inclusive, and thoughtfully curated space for all.”