Chtrbox goes global, picks Dubai as its first international hub

The first Indian listed creator economy firm enters the Middle East, with former TikTok India head Raj Mishra leading regional expansion.

Manifest Media Staff

Jan 12, 2026, 1:54 pm

Raj Mishra

Chatterbox Technologies (Chtrbox), India’s first publicly listed creator economy company, has announced its international expansion, naming the Middle East as its first global market and Dubai as its regional operational hub.

The move marks Chtrbox’s first step outside India and signals a broader ambition to build a connected creator economy infrastructure across India, the Middle East, and other global markets.

Dubai will act as the company’s base for the region, enabling closer collaboration between creators, brands, and digital platforms operating across geographies.

The Middle East expansion is being led by Raj Mishra, managing director and CEO, Chtrbox, who previously served as country head, TikTok India.

At Chtrbox, Mishra will oversee regional growth, including building the local creator network, forging partnerships with brands and platforms, and exploring strategic investments and M&A opportunities to accelerate scale.

With Dubai as its hub, Chtrbox aims to deepen cross-border collaboration between Indian and Middle Eastern creators, support brands operating across both markets, and contribute to the shaping of the region’s fast-growing digital content and influencer marketing landscape.

The expansion reflects what the company describes as a disciplined, execution-led approach to growth, focused on building sustainable, long-term creator and brand ecosystems rather than rapid, headline-driven scale.

As a publicly listed entity, Chtrbox said it will continue to prioritise governance, operational rigour, and long-term value creation as it extends its footprint beyond India and into international markets.

Mishra said, “The creator economy is moving beyond borders, and the real opportunity lies in connecting high-growth markets like India and the Middle East. Dubai gives us the infrastructure and access to build that bridge - not just for campaigns, but for long-term ecosystem partnerships, talent exchange, and capital deployment. Our focus is to invest, build, and scale alongside the best creators and brands in the region.”

Curt Marvis, CEO and co-founder, QYOU Media Inc, added, "Chtrbox's expansion into the Middle East represents a significant milestone in QYOU Media's strategy to build a truly global creator economy platform. With Raj's proven track record in scaling digital ecosystems and Dubai's position as a gateway to one of the world's fastest-growing creator markets, we're well-positioned to deliver value across multiple geographies. This move strengthens our ability to connect creators, brands, and audiences across borders while creating new opportunities for growth and innovation."

Source: MANIFEST MEDIA

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