Nykaa has joined hands with Snapchat to launch the ‘Nykaa Snap Star Beauty Incubator Program’ an Indian Gen Z beauty creator incubator.

The initiative is designed to nurture a new wave of young creators who will define what beauty looks and feels like for their generation.

The incubator will bring together a curated group of emerging creators from across India, providing them with mentorship, access, and tools to craft standout beauty content across categories like makeup, skincare, and fragrance.

Powered by Snapchat’s platform capabilities and Nykaa’s category expertise, participants will learn to turn ideas into influence experimenting with product drops, curating trend edits, and shaping everyday looks that resonate with their peers.

What makes this program distinct is Snapchat’s creator ecosystem support. Participants will gain access to Snap Schools, guidance from Snap’s creator and platform teams, and a chance to earn the coveted Snap Star status an exclusive designation for top global creators. They’ll also be part of Snapchat’s owned events, brand collaborations, and cultural campaigns.

All selected creators will form the #NykaaSnapStarSquad, a co-owned IP by Nykaa and Snapchat, driving conversations around Nykaa’s key launches and cultural moments. From Nykaa’s flagship festival Nykaaland to everyday beauty storytelling on Snapchat, the squad will represent the evolving face of Indian beauty culture.

The incubator marks another milestone in Nykaa’s journey of merging innovation with community. Along with Nykaaland to its campus-led Yuvaa partnership, Nykaa has consistently expanded what beauty representation can look like in India.

The Nykaa Snap Star Beauty Incubator continues that mission empowering creators to grow, belong, and lead the beauty conversation authentically.

A Nykaa spokesperson said, “At Nykaa, we’ve always championed the voices shaping what beauty means in India, and today, no one is reshaping that narrative faster than Gen Z. They’re not just creating trends, they’re building movements. In Snapchat, we’ve found a kindred platform, bold, expressive, and deeply in sync with this generation’s language. This incubator is more than a campaign. It’s a launchpad for India’s next wave of beauty storytellers. Together with Snapchat, we’re unlocking new ways to discover, create, and lead - on their terms, in their tone, and through their lens.”

Saket Jha Saurabh, director and head - content and AR partnerships, Snap Inc, said, “When you look at the data from our Snap BCG Gen Z report, the picture is incredibly clear. India’s beauty and personal care market is a USD 15-20 billion industry, and Gen Z is the economic engine driving a staggering 44% of it. This influence isn’t just about purchasing; it’s about leading the conversation through creativity and visual communication which is the absolute core of the Snapchat experience. That’s why the 'Gen Z Beauty Creator Incubator' is so significant. It’s about officially handing the microphone and the camera to this cohort. Nykaa understands the 'what' of modern beauty better than anyone, and we provide the 'how' the most authentic canvas for their stories. We are thrilled to partner with them to officially launch the next wave of beauty authorities who will inspire their peers across the country, one Snap at a time.”